2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. . In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Maurice; a spiritual retreat […]
When Armando Vargas found out that I had returned from the country, after 5 years at McCann-Erickson Mexico, he immediately sought me out and hired me as a consultant for twenty-five thousand colones per month, which, as little as it may sound, [...]
Consumer was born from a sum of stars aligned in the same direction. One of them was Rafael Calderón Mugica, whom I met at the UCR and with whom I became a friend and brother in life. When I returned from Mexico [...]
In the early days of our agency, located in the room of my parents’ house that my brother Carlos vacated, the then Consumer had its first network: a Mac 512 and a Mac SE, my brother’s computer and mine. From one desk [...]
Jorge Galeano’s memory will live forever in our memories, because his role was crucial in the beginning of our company. Que de Dios Goce, Jorge opened the first accounting books, made the first financial statements and came to put order in that [...]
I’m bored by everything that doesn’t change, that stagnates and doesn’t evolve. I’m bored by TV series, I’m bored by most classical music, old boleros and silicone boobs. I’m bored by risk-free chess games, I’m bored by predictable, obvious commercials and those [...]
In a little less than 4 minutes, Richard St.John presents his proposal to be a resounding success in life, where among other variables, he includes passion, perseverance… and having a mom who pushes! Don’t miss it.
I feel safe flying. As I write I listen to “Mr. Tough”, from a playlist I bought on iTunes called Outdoor Freedom. The headphones I’m wearing isolate the ambient noise and generate a sense of isolation that fascinates me, as everything continues [...]
Every month I have published the number of hits reached on the blog, as a curious and revealing data of the virality possible on the Internet. In May, the number of hits doubled that of the previous month, coming from 5,112 different [...]
Today is a particularly significant and exciting day, because we have set out to promote an idea: to change the name of Guatemala to Guatemaya, and for this reason, today, June 1, 2007, we are in Antigua promoting this idea. As I [...]
