All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
This is one of those ideas that managed to get on the air, boost the brand and achieve leadership in several markets in the region, thanks to the determination and guts of one person: Enrique Boccaletti, who as head of SmithKline Beecham [...]
DECLARATION AND MANIFESTO FOR A BLOG IN TUNE. In January, we received 11,815 hits. When my talented and dear friend, Massimo Martinotti of Mia Films, suggested me the idea of publishing a blog on the web, he convinced me in an instant [...]
With Gratitude.
proud, Alex, my wife, said to me… “Jorge… it’s not 19!”, and as usual, she was right. We did the math. Santiago is 19 today and when Consumer started, he was a little more than 1 year old, so without further ado, [...]
In these days in which we celebrate one more year of Tribu, we have decided to bring back “on the air” campaigns and ideas that were milestones in our race for life. To all those who have contributed with their work, devotion [...]
English is not my native language. Yo hablo Español. In fact, when speaking or writing in Inglés, I often make mistakes and simply mess everything up. Hago un desmadre, we would say in many of our countries. I simply speak this foreign [...]
In fact, more than 3,500 hits came in yesterday alone. Interesting!
At Tribu we made the decision to become a PPO, a Peak Performance Organization, and focus on effectiveness, in the consolidation of a team determined to grow in all areas, in an integrated and synergic way. For this reason, we hired Franklin [...]
They don’t play by the rules and have no respect for the status quo. They change things and push the human race forward. Because those people who are crazy enough to think they can change the world, are the ones who actually [...]
(Originally this was just a simple reply to Jorge’s comment on Clandestina, but after finishing it I decided to post it as a topic, see why) With your permission tocayo….. Thank you very much for your comments, good wishes and the time [...]
Today is a holiday in Costa Rica and because of this, we are not working. As a consequence, in this blog… neither am I.