All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
I believe that WEB 2.0 is the answer to our desire to participate and stop being mere receivers. This term has summarized the evolution of the Internet, in which we surfed through pages in that virtual reality that surprised us, to the [...]
There is no doubt that we are excited about the arrival of a school of Argentinean creatives like Brother, for a great weekend in Costa Rica. Be sure to visit their site at www.brotherad.com. For example Brother, something worth knowing: BROTHER is [...]
Often the enemy is in ourselves. And indeed, agencies that have decided to pull out or quit are sending a message: deterioration, lack of leadership, lack of direction, fear of losing, that they have nothing to compete with, lack of creative, internal [...]
The Openhouse Project presents in Artecine Lindora: LOSING YOUR RELIGION, by Andy Stanley. Mondays, Feb. 15, 22, March 1, 8. 7:15 PM. Lindora, Costa Rica. And yes. Face it. Religion can get pretty strange pretty quickly. Mystical. Superstitious. Legalistic. Judgmental. Hypocritical. But [...]
All advertising agencies compete in the market, although only a few compete in local, regional or global creative festivals. And although it is not a rule, those that are confirmed as winners through creative competitions are generally more successful. Just as no [...]
Sometime in late 2008, Diego Garcia and I joked at Tribu thinking about the spectacular combination that would be achieved if it were possible to add Tribu to DDB. We entertained the idea for a moment and put it in the basket [...]
We started talking since April and finally today we are officially DDB. As a Christmas present and precisely on vacations, now DDB in Costa Rica will have five letters in front of us: Tribu. Encouraged by this new stage in our lives, [...]
“We’re about celebrating the good, not about denigrating the bad,” said Terry Savage at the last meeting of Cannes representatives in London. At the same time, he returned to the subject of scams to review Cannes’ new policy on this much-debated issue. [...]
