All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
I believe that WEB 2.0 is the answer to our desire to participate and stop being mere receivers. This term has summarized the evolution of the Internet, in which we surfed through pages in that virtual reality that surprised us, to the [...]
There is no doubt that we are excited about the arrival of a school of Argentinean creatives like Brother, for a great weekend in Costa Rica. Be sure to visit their site at www.brotherad.com. For example Brother, something worth knowing: BROTHER is [...]
It’s in ourselves!
Surpass 2008!
This commercial is going to grow and grow and grow, because it’s preceded by a gorilla and because there’s more to it than meets the eye the first time around. Besides, how soon will we all be putting our eyebrows to the [...]
Saatchi Saatchi London reminds us of a powerful idea: life is for sharing. And it does so with a strong, inspiring, exciting, fun and very positive message for TMobile. Beyond the commercial, of course, the idea is extremely important and often forgotten. [...]
In Laura Chinchilla’s site, www.laurachinchilla.com, her movement lost the opportunity to make a good first impression on me, and with the discourse of unity that she proposes, I think that she lacks an effective theme in the message in the electoral contest [...]
“Any person can be great, because any person can serve”, were the words of Martin Luther King, recalled by Obama in a message that was topical, enveloping and a broad invitation to participate in his inauguration. It is clear: Obama will be [...]
