All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Tribu in Honduras and El Salvador. Last week I was for the first time at Tribu DDB San Pedro Sula, where we made a high voltage personal connection, got stuck on several ideas and managed to initiate a close relationship. I loved [...]
More candidates than ideas. Today Costa Rica is the scene of a spectacular 3D caricature drawn by the politicians of the moment. Between handshakes and hugs, they join in alliances of all kinds and colors to achieve power, without prioritizing proposals or [...]
Cannes Chimera is possibly one of the most unknown great ideas of the moment. It has just been re-presented at the annual Cannes Representatives meeting in London, so I can’t help but share it with you right away. Here is a video [...]
Jesse Dee has once again produced his classic collection of the best slides from the last Cannes International Film Festival 2102. Here they are: 100+ Beautiful Slides From Cannes Lions 2012 from Jesse Desjardins – @jessedee
Referendum for governance. In a letter by José María Figueres to the country, sent first to President Laura Chinchilla, the most influential figure of the Costa Rican Way proposes a referendum for reforms that would initiate the recovery of a good dose [...]
La Vía Costarricense is our country project, of those of us who live in Costa Rica and want it to be powerful, prosperous and exemplary. For this reason, without neglecting a single one of the other issues on the table, thanks to [...]
Every day, advertising influences the world intensely, profusely and repeatedly with creative ideas to change the world. The Cannes Lions International Festival of Creativity and the Bill Melinda Gates Foundation know this, and have teamed up to promote the use of creativity [...]
If you are not, let’s assume that you are among the general public, and not a puclicist, advertiser or any media or digital media. So, with everyone leveled up as busy people going about their happy lives, is there anyone out there [...]
Exactly 25 years ago today, Alexandra Franco opened the doors of the Casa de los Niños Montessori in Escazú, the kindergarten that today is called Hometwo. This long journey triggered the modern Montessori movement spread throughout the country in early childhood education. [...]
As customers, we do not have a monopoly on the truth, although we always have the power to decide, to choose whether to approve or reject, to return or leave, to recommend or not, to repeat or discard. I believe that the [...]
Fear paralyzes, curtails, delays, annuls, petrifies, disables. Fear subjugates, subordinates, crushes, stuns and degrades. Fear humiliates, lulls and disarms, fear is a scourge and should not be part of your life. Overcome your fears! Fear is subjective, personal, it is up to [...]
“Disorganized media and advertising clients” This post may sound relevant to media, brands and agencies only. However, for those who are not in these sectors, isn’t it true that we want better advertising, better brands, more value for our money? Who wants [...]
