All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Tribu in Honduras and El Salvador. Last week I was for the first time at Tribu DDB San Pedro Sula, where we made a high voltage personal connection, got stuck on several ideas and managed to initiate a close relationship. I loved [...]
More candidates than ideas. Today Costa Rica is the scene of a spectacular 3D caricature drawn by the politicians of the moment. Between handshakes and hugs, they join in alliances of all kinds and colors to achieve power, without prioritizing proposals or [...]
Cannes Chimera is possibly one of the most unknown great ideas of the moment. It has just been re-presented at the annual Cannes Representatives meeting in London, so I can’t help but share it with you right away. Here is a video [...]
Jesse Dee has once again produced his classic collection of the best slides from the last Cannes International Film Festival 2102. Here they are: 100+ Beautiful Slides From Cannes Lions 2012 from Jesse Desjardins – @jessedee
Referendum for governance. In a letter by José María Figueres to the country, sent first to President Laura Chinchilla, the most influential figure of the Costa Rican Way proposes a referendum for reforms that would initiate the recovery of a good dose [...]
La Vía Costarricense is our country project, of those of us who live in Costa Rica and want it to be powerful, prosperous and exemplary. For this reason, without neglecting a single one of the other issues on the table, thanks to [...]
Celebrate respect,Celebrating great achievements In your home, your organization, within your company or your team, in your tribe or your club, celebrate everything you want to have repeat itself! With 95 minutes on the clock, Bryan Ruiz made a masterful assist. The [...]
The Cannes Lions International Festival of Creativity is as important today for clients as it is for creative, media, PR, digital agencies and more. Whoever has a brand, whoever invests in its image, the perceived value of its product or service, whoever [...]
A Festival of Creativity The Cannes Lions International Festival of Creativity today is as important for clients as it is for their creative agencies. This is also true for companies in media, public relations, digital and more. It is ideal for those [...]
The Importance of Creativity Have you ever asked yourself this question? In my case, I must confess that I have not, despite decades of living an activity that is, at its very essence, creative -business, brands, and advertising. Maybe it’s because a [...]
The Ombudsman’s Office and the Propaganda Control Office forget that the rights of the citizens are not above the rights of the property. Today, Banco de Costa Rica announced the withdrawal of its Toucan campaign due to a “prevention order” by the [...]
Why Is It Good to Learn a New Language? I’ve been away from my keyboard and blog for a while. I’ve been distracted by a thousand other things, yet somehow, every day, I increasingly recognize and appreciate the moment in fifth grade [...]