I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
If your agency makes fast, low-cost ads, especially as requested, I’m sorry to say that it is just another commodity . An undifferentiated, low value-added product is in the uncomfortable position of being easily substituted. In our case, by any free-lance or [...]
We are attracted to the motivations provoked by this commercial, designed for an aggressive retail client who understands that emotional connections must be powerful between their brand and their consumers. Payless is present in 9 countries in Latin America, and although it [...]
I have little to say for a Volcano like the one we have just experienced, however, I think it is very necessary to review some things, and for this reason, I would like to share some of my observations. 1. The constitution [...]
No matter how much time you have or don’t have, what you do or don’t do, where you are or with whom, you have to know this story. Don’t miss it, it will surely move you to tears as it did me. [...]
I deliberately abandoned many topics of interest in the advertising community, as the JWT Costa Rica Lions, as well as the Young Lions winners, provoked excessively heated tempers and my blog clogged with visits that I stopped enjoying. And because of this, [...]
A couple of days ago I posted a question on LinkeIn to open a discussion. The answers that are starting to arrive are by far, rich, deep and constructive, in a proposal that is born in the concern for balance for more [...]
