2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. . In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Maurice; a spiritual retreat […]
When a company’s advertising seeks to make the world a better place and tries to do so, it gives us hope for the future. BAC’s new campaign in the region exalts the values of people like you and me, the values that [...]
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By Maximiliano Denaro. From the editorial staff of Clarín.com. mdenaro@claringlobal.com.ar A group of German scientists studied that neuromarketing works and that our brain responds better to known brands than to unknown ones. Scientists from Ludwing-Maximilians University demonstrated, thanks to functional magnetic resonance [...]
If your agency makes fast, low-cost ads, especially as requested, I’m sorry to say that it is just another commodity . An undifferentiated, low value-added product is in the uncomfortable position of being easily substituted. In our case, by any free-lance or [...]
Last.FM, a sensational world of resources for enjoying music. It takes a while to understand and some patience. However, the prize is a phenomenal resource for socializing around music, just as it makes the Apple store I normally use pale in comparison. [...]
We can already anticipate, a few steps away from finalizing key details, that for next year 2008 we will have a national contest to choose the duo that will travel to CANNES to the Young Creatives Competition, although we still don’t know [...]
“Come, I need you to give meaning to this heart, that finds no rest if not with you” says the chorus of this song that seems to have been inspired by our thirsty hearts, that to be completely open to you, I [...]
With the ASCAP Volcano just around the corner, and September 30 as the deadline to publish the pieces that will participate this year, I am pleased to tell you that we will have more judges than ever before for the next festival. [...]
With SonyEricsson joining Tribu, regional account for 6 countries, as well as the assignment of a huge FEMSA project, as well as the growth of our current clients, a while ago Diego Garcia, Tribu’s General Manager and who leads the agency, came [...]
“Nothing worthwhile has ever happened by someone acting alone. It always requires a team effort,” said Carly Fiorina, who was Hewlett-Packard’s number one, and was fired under highly controversial circumstances. At the Willow Creek Summit, we listened to her words and were [...]
