2025 has been an intense journey full of contrasts. It began with a heartfelt goodbye and ends with my soul more open after the magical and serene family encounters that we usually experience in Escondida. Meanwhile, laughter under a blanket of fireflies outside Kuala Lumpur with my grandson Mauricio, spiritual retreat in Kuchaman, spectacular […]
When a company’s advertising seeks to make the world a better place and tries to do so, it gives us hope for the future. BAC’s new campaign in the region exalts the values of people like you and me, the values that [...]
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By Maximiliano Denaro. From the editorial staff of Clarín.com. mdenaro@claringlobal.com.ar A group of German scientists studied that neuromarketing works and that our brain responds better to known brands than to unknown ones. Scientists from Ludwing-Maximilians University demonstrated, thanks to functional magnetic resonance [...]
If your agency makes fast, low-cost ads, especially as requested, I’m sorry to say that it is just another commodity . An undifferentiated, low value-added product is in the uncomfortable position of being easily substituted. In our case, by any free-lance or [...]
Santo’s promotional campaign for Telecom Todos por un Pelo was applauded by everyone in the Palais, with a unanimous claim that a Gold was massively expected for this great idea, sensational production, fun and effective promotional way. Enjoy it. Great campaign. Comments: [...]
I have just been informed that the Italian duo has won the Young Creatives Film Competition medal, which closes a sensational experience for 20 couples from all over the world, among them, our creatives Carlos Jiménez and Paula Guevara. This is a [...]
Today we were reminded of this wonderful commercial, during Marcelo Serpa and Pablo del Campo’s presentation, by LatinSpots at Cannes. Enjoy it:
Fascinating and inspiring idea from NET#WORK BBDO, Johannesburg, that makes a wonderful difference, delivering energy to the people. While in our country valleros, publitapias, gigantographers and other outdoor advertising entrepreneurs visually pollute our wonderful country, with the help of us in the [...]
