All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
We are attracted to the motivations provoked by this commercial, designed for an aggressive retail client who understands that emotional connections must be powerful between their brand and their consumers. Payless is present in 9 countries in Latin America, and although it [...]
I have little to say for a Volcano like the one we have just experienced, however, I think it is very necessary to review some things, and for this reason, I would like to share some of my observations. 1. The constitution [...]
Last night we had one more Volcano , and as usual, there were the euphoric, the indifferent and the frustrated, there were the skeptics and the challenged, those who only thought about next year, those who hoped it would be this year, [...]
WYSIWYG: What you see is what you get. As you see. As it is. No more, no less. That’s the way it is.
A few days ago I came across this beautiful window. Fruit ice creams in delicious flavors and colors, presented with creativity, joy and a lot of determination, provoking a sensory experience from the first glance. Who doesn’t like ice creams? And how [...]
The first thing I heard about Thomas Keller was that he had decided not to invent. Instead, he had focused on making the classic and traditional into something much better. From his creativity he has recreated and surpassed what we all know, [...]
This must possibly be the one million five hundred and eighty one thousandth entry related to Ka, a number I got from googling Ka + Soleil. In other words, not only is the topic not original, I don’t claim to be. However, [...]
Adlatina magazine has honored us by including us among the highlights of 2010 in Latin America, a tremendous award, an unexpected distinction and simply great recognition of the work, passion, talent and competence at Tribu DDB. Look what a detail of good [...]
This weekend, the new alma magazine, inserted in El Financiero, circulated in certain sectors, as an initiative of Tribu DDB to make known more than what is seen. The publication is primarily the work of Tribu, under the editorial creative direction of [...]
