2025 has been an intense journey full of contrasts. It began with a heartfelt goodbye and ends with my soul more open after the magical and serene family encounters that we usually experience in Escondida. Meanwhile, laughter under a blanket of fireflies outside Kuala Lumpur with my grandson Mauricio, spiritual retreat in Kuchaman, spectacular […]
We are attracted to the motivations provoked by this commercial, designed for an aggressive retail client who understands that emotional connections must be powerful between their brand and their consumers. Payless is present in 9 countries in Latin America, and although it [...]
I have little to say for a Volcano like the one we have just experienced, however, I think it is very necessary to review some things, and for this reason, I would like to share some of my observations. 1. The constitution [...]
Last night we had one more Volcano , and as usual, there were the euphoric, the indifferent and the frustrated, there were the skeptics and the challenged, those who only thought about next year, those who hoped it would be this year, [...]
This is how Lilly González, ASCAP’s Executive Director, reports the list of winners in the 2006 Volcán. Cheers! WINNERS VOLCÁN 2006 CREATIVE ADVERTISING FESTIVAL COSTA RICAN ASSOCIATION OF ADVERTISING AGENCIES (ASCAP) AUDIOVISUAL TECHNICAL CATEGORIES 1. DIRECTION: TROPICAL DRINK VERSION: MASTER PRODUCTION COMPANY: [...]
Today I posted this quote on Twitter: “Gratitude takes three forms: a feeling in the heart, an expression in words, and a giving in return.” by John Wanamaker. Living in a permanent state of gratitude is an idea that is gaining more [...]
I remember when I heard about Lovemarks for the first time about 8 or 9 years ago, and between all the sense it made to me and the moment we were living, I suspected that this was a concept that would come [...]
When a brand’s day-to-day work achieves this level of creativity and design, we can applaud on our feet for a long time. When an idea like this gets published, the agency has its merit and the client has his too, because the [...]
In the left column, and in the Tribu Print section, you will find the latest we have produced for The Osa Campaign. First of all, a big congratulations to all the Creative Connection, which in Tribu exceeds 30 creatives between graphics and [...]
A couple of years ago I bought on iTunes a full-length movie with a single theme: Helvetica. (In the video, prologue of the movie) I’ve watched it a couple of times and I enjoy it enormously, because between loving it and loving [...]
Today The Openhouse Project presented the third video talk of It’s Personal, a series that reminds us how personal it is to achieve a relationship with God. In this video that I include here is the most important fragment for you to [...]
