2025 has been an intense journey full of contrasts. It began with a heartfelt goodbye and ends with my soul more open after the magical and serene family encounters that we usually experience in Escondida. Meanwhile, laughter under a blanket of fireflies outside Kuala Lumpur with my grandson Mauricio, spiritual retreat in Kuchaman, spectacular […]
We are attracted to the motivations provoked by this commercial, designed for an aggressive retail client who understands that emotional connections must be powerful between their brand and their consumers. Payless is present in 9 countries in Latin America, and although it [...]
I have little to say for a Volcano like the one we have just experienced, however, I think it is very necessary to review some things, and for this reason, I would like to share some of my observations. 1. The constitution [...]
Last night we had one more Volcano , and as usual, there were the euphoric, the indifferent and the frustrated, there were the skeptics and the challenged, those who only thought about next year, those who hoped it would be this year, [...]
This is how Lilly González, ASCAP’s Executive Director, reports the list of winners in the 2006 Volcán. Cheers! WINNERS VOLCÁN 2006 CREATIVE ADVERTISING FESTIVAL COSTA RICAN ASSOCIATION OF ADVERTISING AGENCIES (ASCAP) AUDIOVISUAL TECHNICAL CATEGORIES 1. DIRECTION: TROPICAL DRINK VERSION: MASTER PRODUCTION COMPANY: [...]
A few days ago a simple question was asked: who in the world is Jorge Oller? And of course, the answer is not easy. Compared to Nelson Mandela, no one; compared to George W. Bush, better. However, I ask: and why compared [...]
Richard St. John compiles in this 3 minutes and 40 seconds video, the result of seven years of research among successful TEDsters to learn how to succeed in life. Don’t miss it.
How many more examples do we need to understand it? In this blog alone it would be hard to count the examples of music as the main emotional connector. Del Campo’s Summer Theme, Nike’s I feel pretty and Suda el Jamón, the [...]
Just a brief note to congratulate the founders of the new creative school, La Comunidad Clandestina, Yorsh, Daniel and company, whose web address is: https://clandestinacr.blog.com/. By its fruits we will know it better, at its time and pace. When you click on [...]
“We human beings are biologically loving beings as a feature of our evolutionary history. This means two things: the first is that love has been the central emotion preserved in the evolutionary history that gave rise to us since some five to [...]
