All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Can you imagine if instead of“I have a dream“, Martin Luther King had said “I have an objective”? Can you imagine the impact if he had said “I have a proposal”, or “I have data that…”, or “I have a plan…”? You [...]
With one hand on the checkbook and the other hand on the heart, I believe that there are too serious and visible threats to our advertising activity to add depth to our own weaknesses. Yesterday I was in a meeting where my [...]
My dear Quincho, an emotion led you to a sad conclusion…WE ARE STALKED. And I dare to tell you with joy that you are wrong, WE ARE MOVING FORWARD and let me tell you why: WE MOVE FORWARD when you don’t wait [...]
As a Marketing Manager, Advertiser, member of the Board of Directors of INPUB, whatever the descriptor or title you want to use, I could not agree more with this paper that you have been developing over time. Those of us who live [...]
I have always been impressed by these huge birds with their long limbs and dense plumage, with that erect and pale neck that characterizes them, their friendly face and fast pace. If I had to describe them to a Martian, I would [...]
And energy! We went to introduce them to influence, contagion, the shoal effect, the six degrees and social creativity, and they rewarded us with joy, passion, dancing and a connection for life. I am impressed by the energy and focus of the [...]
Change of subject. Half-heartedly. One of the powerful ideas I heard years ago is simple. If you want to live inspired to do your best, read inspirational books, attend inspirational events, surround yourself with inspirational people, watch inspirational movies, live in everything [...]
At the 2010 Antigua Festival, few agencies from the region received awards and this indicates that we are still far from the competitive level that could lead us to be legitimate winners on the world stage. With few exceptions, the Festival was [...]
At the last Antigua Festival in Guatemala, Ogilvy Costa Rica was being awarded for its Jades for Scrabble campaign, when someone started shouting: “It’s done, it’s done! I immediately turned to the area from where the shouts were coming from, and I [...]
I have the impression that the last festival in Antigua is very good and has much room for improvement. The balance is positive, although we would be doing a disservice to UGAP if those of us who attend do not provide comments [...]
