The Slow Burn

Blog since 2005

What I Remembered, What I Ignored, and What I’m Taking Into 2026

2025 has been an intense journey full of contrasts. It began with a heartfelt goodbye and ends with my soul more open after the magical and serene family encounters that we usually experience in Escondida. Meanwhile, laughter under a blanket of fireflies outside Kuala Lumpur with my grandson Mauricio, spiritual retreat in Kuchaman, spectacular […]

STALEMATED? I DON’T BELIEVE IT.

My dear Quincho, an emotion led you to a sad conclusion…WE ARE STALKED. And I dare to tell you with joy that you are wrong, WE ARE MOVING FORWARD and let me tell you why: WE MOVE FORWARD when you don’t wait [...]

Global CEO of Saatchi & Saatchi in Tribu

Global Creative Director for Saatchi & Saatchi at Tribu

Comment: EL VOLCAN 2006, A CONTEST OF IDEAS.

As a Marketing Manager, Advertiser, member of the Board of Directors of INPUB, whatever the descriptor or title you want to use, I could not agree more with this paper that you have been developing over time. Those of us who live [...]

THE VOLCANO AND JORGE’S IDEAS

After spending all last weekend exercising my position as Prosecutor during the selection of the finalist pieces for the 2006 Volcano, which added to a little more than 30 years as an advertiser, producer and Creative Director, I think I am in [...]

395 endangered species.

PERU INSPIRED BY ITS MAGIC

When Peru won its first lion at Cannes, it did so with this story and this commercial. At its presentation at the Grand Palais, the statuette was accompanied by a standing ovation that validated its delivery and its human reach in every [...]

THE PATH OF THE CREATIVE COSTA RICA

Let’s be clear: JWT Costa Rica’s feat this year at Cannes is close to unrepeatable. Likewise, the role we played in the Caribbean last February, with 7 agencies winning statuettes, although more possible than four lions with one piece, is equally difficult. [...]

THE BLACK KNIGHT’S VIRAL ATTACK

With the recent release of the Batman saga, a simply awesome viral campaign was created and at least to me it makes me think about how much we have to learn. The viral consisted of 26 independent but related websites (at least [...]

141,800 PAGE VIEWS IN JULY

In a month post-leones and with a deliberate pause in various topics, the blog reached almost 142,000 page views and a lot of tranquility in an experimental space that I continue to enjoy. I don’t know the levels of reach and frequency, [...]

CAMPER

THE TIMES IS INSPIRATION IN INDIA

The Times of India presented a spectacular case in Cannes, awarded and applauded with a standing ovation, because it represents not only a powerful idea, but also reflects the spirit that is to be recognized with Lions and other statuettes at festivals [...]

The Slow Burn

Blog since 2005

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