All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
We live in an environment where the importance of something is often measured by the degree of urgency with which it has to be addressed. That’s why a visit to a Festival of the magnitude of the Ojo is like receiving one [...]
The piece that did not even approve the client is the big brother of the frauds, while the piece that advertises a client that does not even exist is the daddy of the frauds. Whether or not you agree with these unimportant [...]
If you were to ask me to describe the Eye of Ibero-America in one word, I would say just one: CHALLENGING. If you gave me the option of a second, I would confess: INTIMIDATING. And if you allowed me a third, I [...]
Brands that ignore today’s climate crisis will pay dearly. In his words, Al Gore focuses on linking brands, business, advertising and our lives to global warming. I add one more excerpt, in which Gore clearly inspires us to take action and be [...]
Last Friday Al Gore spoke to the world’s advertisers, creatives, clients and production companies at the Grand Audi of the Palais des Festivals in Cannes. The climate crisis is a huge, urgent, important issue, and we can all make a contribution. Al [...]
Leo Burnett Australia ignited everyone’s imagination with an idea that makes us smile, excites us and makes us contagious. The presentation of Leo and its Contagious division has just finished, an extraordinary seminar, superior to any other seen during the week. And [...]
In turn, Saatchi Saatchi’s global network managed to sneak in as the third most awarded network at Cannes 2007. Undoubtedly, another great year for the creative organization headed by Bob Isherwood, as well as for Tony Granger in New York, which in [...]
