All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
There is hardly a worse monopoly than that of truth. Those who assume it or those who make it their own become walls of obstruction, blockage and stagnation. They usually do not visualize the cause, do not notice the flaw and ignore [...]
For those who believe in the invisible, the impossible is possible. And for an advertiser like me, a message like the one below can be forgiven the logo. I imagine it is possible to reinvent Costa Rica and raise it to the [...]
“From Why to How to What.” I was going through the resources in Prezi, when I came across a presentation with Simon Sinek and his 2009 Ted Talk. In today’s day and age it’s like from prehistoric times, and yet with ideas [...]
I agree with the person who said he preferred the future. After all, that’s where we’re going to spend the rest of our lives, right? Hmmm. Not so fast as the only instant we live in is the here and now. Definitely [...]
I have a signal from my body that you could help me interpret: it’s getting worse every year! That is, either the viruses are getting more and more powerful (like influenza), or I am not getting any younger. There could be a [...]
Steve Jobs defined design first in relation to operation and not appearance, so it is not difficult to understand his successes for so many years. Form and substance must tell their genesis from the very same creative moment. Einstein said it and [...]
Celebrate respect,Celebrating great achievements In your home, your organization, within your company or your team, in your tribe or your club, celebrate everything you want to have repeat itself! With 95 minutes on the clock, Bryan Ruiz made a masterful assist. The [...]
The Cannes Lions International Festival of Creativity is as important today for clients as it is for creative, media, PR, digital agencies and more. Whoever has a brand, whoever invests in its image, the perceived value of its product or service, whoever [...]
A Festival of Creativity The Cannes Lions International Festival of Creativity today is as important for clients as it is for their creative agencies. This is also true for companies in media, public relations, digital and more. It is ideal for those [...]
The Importance of Creativity Have you ever asked yourself this question? In my case, I must confess that I have not, despite decades of living an activity that is, at its very essence, creative -business, brands, and advertising. Maybe it’s because a [...]
The Ombudsman’s Office and the Propaganda Control Office forget that the rights of the citizens are not above the rights of the property. Today, Banco de Costa Rica announced the withdrawal of its Toucan campaign due to a “prevention order” by the [...]
Why Is It Good to Learn a New Language? I’ve been away from my keyboard and blog for a while. I’ve been distracted by a thousand other things, yet somehow, every day, I increasingly recognize and appreciate the moment in fifth grade [...]
