All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
From the book by Armando Vargas Araya, La Vía Costarricense, published by EUNED in 2005, this is a wonderfully inspiring text as it initiates a broad, open and participatory process. What is La Via Costarricense? It is a dynamic conceptual tool to [...]
Thinking about the Costa Rican Way, a few days ago I wrote a message to my great friend, Armando Vargas Araya, journalist, historian, politician and wonderful human being. In a few words, these were my two lines: Armando dear, whose idea was [...]
A few months ago I decided to accept the invitation to be part of the process of consultation, innovation and imagination ignited by the country project proposed by José María Figueres. It was on February 21, 2012 when I met again with [...]
I took a vacation and came back last Saturday. I took a few days for the coupling and as promised, here I am back on the blog with a song: the most popular. I’m not going to add anything about this case [...]
Back to the keyboard on July 20, greetings!
Without a doubt, a creative world is better. Especially when it comes to stories, images, ideas that make all the difference, make their mark and transcend. So does Procter Gamble. So does Google. So does American Express. So does Coordown in Italy. [...]
Volcán Awards to the region’s advertising Tribu DDB was awarded as the best advertising agency of the year. It also won awards for best radio campaign and best illustration. Virtual Pilgrimage’, by Jotabequ Grey agency, was the best interactive work. Rating: 2 [...]
This seeking a relationship with God is much simpler than it sounds, especially if we seek Him for a relationship rather than a religion. After all, Jesus’ invitation to Matthew was summed up in one word: “Follow me”. In the following [...]
NEWS –> Festival – Costa Rica Jotabequ Grey, the Church and Tribu DDB, the big winners of Volcán 2010 (01/03/10). In its first expanded edition, the Volcán festival recognized the best advertising creativity in Central America, Guatemala, Honduras, El Salvador, Nicaragua, Panama [...]
Today we could repeat in Tribu enough awards to be Agency of the Year in the Volcán Festival for the second consecutive year. We doubled in finalists to our closest competitor in this contest, jotabeqú, and a little more to Ogilvy, so [...]
Raising the creativity of advertising agencies and commercial communication companies requires a clear understanding of the forces that can improve our competitiveness, so hopefully some key players in the market who are visibly unaware of them will read these paragraphs. And I [...]
The competition has been heating up with the addition of categories and the presentation of all the candidates for Volcanoes. While Tribu DDB has achieved the absolute majority of the finalists, scoring more than any other agency to repeat the top Volcano, [...]
