I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
Fantastic! Fantastic! I just received the complete information of the entries of Costa Rican agencies participating in Cannes, for a total record of 105 entries in the most important creative festival on the planet. Not long ago I was wondering: will we [...]
This week I will be in Miami for the LATIN AMERICAN ADVERTISING AND MEDIA SUMMIT to be held at the Fontainebleau in Miami Beach. Invited by Portada, as an initiative of Summa magazine, the meeting is previewed on its website: Portada’s Latin [...]
The Bible was written thousands of years ago. I live in the 21st century and to connect with its message I need translators, basically because it is a compendium of 66 ancient books written by 44 people in a space of 1,600 [...]
A few days ago I felt scared to the point of nausea, although at first I thought it was just a stomach reaction. I could feel in my churning guts the power of emotion that paralyzes to the bone. In fear I [...]
We have made a commitment: to serve as a positive influence and humbly propose to grow together. If you are part of Tribu DDB, you already know the approach we have chosen. If you are a friend, client, media or supplier, our [...]
If you were asked about the best thing in your life, what would you answer? If you were to die in a few minutes, would you be afraid? If you were an angel, would you jump into the world to feel your [...]
I have always preferred the sunrise, and in this message of multiple interpretation, I totally agree with the idea of rediscovering energy. This video comes to us from Saatchi Saatchi Paris.
Imagine a church that you want all week long to go to every Sunday. One that children ask to go to and want to return to, because it is the best time of their week, and one that adults look for from [...]
While Pablo Chaves, Diego García, Paula Guevara and Josué Alvarado return from the Ojo de Iberoamérica with the Bronze for Unicef in Radio, Tribu celebrated one more Triboooo, and in this video a nice summary. I missed not being there one more [...]
GDP in countries is possibly the factor that most directly correlates with attendance and registrations at Cannes, according to historical data, as more than price, distance or country size, when economies are affected, participation is directly affected. With a global economy in [...]
I’m not sure we have such a precise definition for trucho, however, I heard an interesting reference today at the reps meeting in Cannes. The first one, regarding scam ad, or I guess, trucho, refers to those ads that were produced without [...]
