All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Today I walked into a meeting at Comunicación Corporativa / Ketchum and found 5 Volcanes at the reception desk. That’s right, not one, not two, not three but five awards collected at last Saturday’s Volcano Festival. This is the case that even [...]
At about 15 minutes before midnight, we celebrated in Tribu the 4th consecutive Volcano for Agency of the Year. After a demanding and not at all complacent awarding, this year’s jury distributed prizes among several companies, although once again we scored enough [...]
We all want success and fame. We want to be admired, respected and even applauded. Right? On a Volcano, in Cannes, Hollywood or in a public square, on stage or at home. Yet, when someone asks: Who has achieved real success, few [...]
Since Volcano hasn’t happened yet, I don’t have much new to tell you. What I can think is that it will be the prelude to a pitched battle next year for several reasons. If we consider this week’s competition, we could expect [...]
“Start at the end and work your way back to the beginning” is Andrew Stanton’s summary of storytelling. With English subtitles, I think you will want to apply his ideas every time you are going to speak in public, give a presentation, [...]
The COMUNIDAD de Empresas de Comunicación Comercial de Costa Rica presents the Pellizco y su Volcán. It is the local championship of advertising and commercial creativity, as the first Central American stage in the direction of the world. For sure we will [...]
Alejandro Egea Montero passed away yesterday and has left us to continue his journey in the afterlife. A friend of life that today I remember with sincere joy for so much he left us. Young and full of ideas, he was a [...]
The new Guinness commercial consolidates a tradition of more than
At this time of the year, more than a few of us are looking forward to the end of the year. We are already craving the idea of closing one more cycle and taking time at the beach, the volcano or at [...]
It’s a great move by Google and it’s called Blackle. By using a black Google search screen, the energy savings can be significant. For this reason, I recommend using the black version of Google.
We finished the second round, and as I enjoyed last year, judging for the Ojo de Iberoamérica has been a pleasure. First, because of the organization and gift of everyone at the festival, and second, because of the quality and creative level [...]
Less is more.
