All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
We are entering the end of the local process and we are at the gates of a new competition. The young Tico talents are about to receive their briefs and run the extra mile. The good thing is that a meme that [...]
There is danger in the comfort zone. Especially for those who prefer radical growth to so-called organic or incremental growth. It is not true that radical is always risky, although to be successful in life you have to take risks. If you [...]
There’s no denying it. The first piece by Tribe for Purdy Motor had a special meaning today. And well, it had to be for the entire Toyota Land Cruiser line. Want one? Here’s more Land Cruiser to tease you.
Protecto is Tribu DDB’s most consistent brand in recent years at Cannes. We took it two years ago with “Seis Mil Colores”, last year we achieved 3 finalists with “Paletas” and now it returns to Cannes 2012 with “Lavable”. If I were [...]
We continue to hunt for Lions in Cannes, because creative prestige is key to our business, because that’s how we protect the best creative talent in Tribu and attract those who are not yet with us. At the end of the day, [...]
Fantastic! Fantastic! I just received the complete information of the entries of Costa Rican agencies participating in Cannes, for a total record of 105 entries in the most important creative festival on the planet. Not long ago I was wondering: will we [...]
This week I will be in Miami for the LATIN AMERICAN ADVERTISING AND MEDIA SUMMIT to be held at the Fontainebleau in Miami Beach. Invited by Portada, as an initiative of Summa magazine, the meeting is previewed on its website: Portada’s Latin [...]
The Bible was written thousands of years ago. I live in the 21st century and to connect with its message I need translators, basically because it is a compendium of 66 ancient books written by 44 people in a space of 1,600 [...]
A few days ago I felt scared to the point of nausea, although at first I thought it was just a stomach reaction. I could feel in my churning guts the power of emotion that paralyzes to the bone. In fear I [...]
We have made a commitment: to serve as a positive influence and humbly propose to grow together. If you are part of Tribu DDB, you already know the approach we have chosen. If you are a friend, client, media or supplier, our [...]
If you were asked about the best thing in your life, what would you answer? If you were to die in a few minutes, would you be afraid? If you were an angel, would you jump into the world to feel your [...]
