All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Jon Wuebben is the CEO of Content Launch and presented at SXSW today. From the first minute he focused on raising the banner of content as the canary in the ointment for all the opportunities of today and tomorrow. However, his approach [...]
That’s how we saw the situation about 20 paces away from the group in the photo taken on the sidewalk at the Austin Convention Center. Nothing looked out of the ordinary. As we approached we discovered a sensational situation, cheerful, fun and [...]
As the years go by, in 2012 it is estimated that 50% of sales will be in digital media. Is it possible? For many people like me, we like to buy more and more online. In fact, Aaron Shapiro argues that no [...]
Virtual currency is basically a digital medium of exchange. With a business dimension that already reaches half a trillion dollars in the world, we are facing a concept as difficult to understand today as the credit card was 40 years ago. Reynolds, [...]
Attention! The giant Google is today also a creative agency, working live with clients fascinated to see the innovation it proposes. It has reimagined advertising with its Project Re-Brief? Or is it the same chicken and rice with a different recipe? In [...]
Emily Pilloton presented in the EF Hall at the Austin Convention Center during SXSW and drew us in because of the name of her talk, because she was a TED talker and because she brought ideas worth adding to the moleskin and [...]
Mario Morales is passionate about INNOVATION, and that is where he has focused all the power of his creative and generative capacity. He talks about innovation, gives innovation courses and workshops, proposes innovation and his company is called almost innovation: Innovare. If [...]
In the last week we were visited by students from Ulatina, Fidelitas, Uveritas, Interamericana and UCR, as well as from Tecnológico de Monterrey in San Luis Potosí. A couple of weeks ago, they had visited us from INCAE, a few days before [...]
David Droga, is the founder and Creative Chairman of Droga5. Growing up in a resort town in Australia, David couldn’t imagine anything better than being a ski instructor traveling the world. Ironically it was his imagination that took him overseas, not his [...]
Web2.0 is about relationships and connecting people. It is people collaborating, exchanging, sharing like never before. Because of this, we have to take up the challenge and rethink copyright, identity, ethical variables, intellectual property, rhetoric, governance issues, privacy, commerce, love, family and [...]
With honesty, providing opportunities, being real: And this is how it is defined: A Lovemark is a brand that has migrated from a place in the market, to the heart of a culture. It is a brand that inspires loyalty, beyond reason. [...]
