All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
From “bien por dicha” to “con mucho gusto”, there are a thousand expressions that are said automatically. Among them there is one that is very common and that is “thank God”. In fact, it is not unusual that when it is said [...]
After my right meniscus surgery three weeks ago, I think I’m going to be all Stiffy when I get back on the streets running. The truth is that everyone runs as they can. That’s not what’s important. The important thing is to [...]
I discovered today that the phrase comes from Louis Brandeis, who summed it up as follows: “Sunlight is said to be the best of disinfectants”. It’s good! I understand he was referring to the contribution of transparency and accountability, as well as [...]
We’ve been connected to paper airplanes ever since Bosz Digital proposed making and flying them. And as close to the heart as they are, this video story sounded sensational to me. Here it leaves you with the craftsmanship, the Heidelbergs, the quality [...]
Last night we celebrated Christmas and the end of a great year. We went to Home in Santa Ana and took over the place. All the people from Grupo Tribu in Costa Rica joined us and we had more than 400 people, [...]
This is your life. Do what you love and do it often. If you don’t like something, change it. If you don’t like your job, quit. If you don’t have enough time, stop watching TV (or facebook). If you are looking for [...]
Three words were repeated most frequently at the Cannes Lions International Festival of Creativity: storytelling, purpose and big-data. In his opening remarks at the Cannes representatives meeting in London this morning, Phil Thomas, CEO of Lion Festivals, provided concepts that clearly set [...]
This is a blog post that is likely to be relevant only to advertisers, as it has happened before and will surely happen again. However, since what wins is usually only known to advertisers, it is not out of place to invite [...]
About three decades ago I passed a sign outside the Baby’O nightclub in Acapulco that read: “This place sucks. Go next door”. In other words and in our language: “This place sucks. Go next door. Today I say the same to you [...]
On June 25, 2012 Oreo posted this message on her Twitter feed: Celebrate your pride for loving who you love! and added her incredibly popular hashtag #dailytwist, as well as the image that immediately went viral around the world. The twist of [...]
The next International Festival of Creativity Cannes Lions 2014 has marked the next year and has summoned us for June 15. In our country some will accept the invitation and others will choose to ignore it. Which group will you be part [...]
Running a marathon is an unforgettable experience, it is an integral challenge, it is an exciting achievement and it is a personal best. The marathon is a distance of 42.2 kilometers and tests discipline, perseverance, the product of gradualness, will and constancy. [...]
