All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
There goes life between one thing and another, unraveling its mysteries and riddles to bring us many questions and some answers. With only December 2011 coming to an end, the balance of the year is looking good and positive. It’s Sunday, I [...]
Today we discovered in Tribu, among our Macintosh collection, one of those few Macs that were signed by its creators. They knew it was a work that would go down in history, and as is done with any work of art, Steve [...]
Today I was looking at the list and I couldn’t help but take a close look at the agencies that share the 34th place in the ranking of winning agencies in the Ojo de Iberoamérica: there are 33 agencies with the best [...]
I won’t tell you much, because the pictures say it all. Take a look at Tribu’s Facebook page. If you haven’t done it before, give it a Like, and then don’t miss the photo booth, an idea of Promotica during the week [...]
We are rich; simply because we have more than we need. The central idea of the message, however, is around what to do with this condition of privilege that all of us who are rich have. A few days ago I was [...]
I join the millions of tweets, posts, references, links and everything that adds to one of the most viral campaigns in a long time: Benetton’s Unhate. What envy! And I don’t mean the envy that some people might feel when they kiss [...]
It has been confirmed once again how the Costa Rican Volcanoes are growing, when the country’s main advertising agency reaches a record number of pieces and collections, which anticipates a new and successful award event for commercial creativity. At the close of [...]
There are ideas that become a giant advertising classic the first time they are aired, as it happened with this Bavaria commercial the night it was aired on Channel 7’s Dancing for a Dream. If you haven’t seen it, it’s time to [...]
No one has won more lions at Cannes than David Droga, now Creative Chairman of DROGA5, his new independent project, who without any major complication achieved a new color in his collection of lions, titanium. The video shows us how those who [...]
There is a dimension that we all have to resolve, as much as the physical, intellectual and sentimental. This dimension of our being is often subordinated and even ignored, but it is clearly as important as the most important and it is [...]
Back to basics. With the YES confirmed at the polls, it is a good time to renew our personal commitments to growth and improvement. Back to basics and back to basics: moving from presence to significance, with God as the guide in [...]
