I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
“If I have seen further, it was because I did it on the shoulders of giants” said Newton when he spoke about teamwork. At another point in history, Edison said that “A genius is 1% inspiration and 99% perspiration”. Ray Kroc, the [...]
The first surprise of the night was for radio. The second was for Tribu. The third surprise was for Videocentro. The lottery played and this time it was our turn. It was a night for our tribe of talents, as if to [...]
All in the light and no surprises. The work by Tribu DDB continues to show consistency in the creative product. To prove it, here are the pieces for this furniture beautifully finished with Madetec. They are in Pregonero even though they didn’t [...]
The unexpected sponge meteorite is about to disappear to the dinos on the wall painted by washable Protecto. And perhaps, also about to surprise with new accolades for Tribu DDB. Simple and elegant, idea and execution perfectly aligned with the benefit of [...]
No. Maybe better, instead of talking, we take notes. Here are some examples that start with beer, go through the museum and end up going back to the future. All this, regarding the new category at Cannes: Branded Content. Why not a [...]
I think you have to look for Evelyn, although she sure isn’t on national television. When I occasionally see her, the commercial breaks are still full of the same thing. Exceptions are rare and that is why, if creativity is called Evelyn, [...]
For a month of 29 days, A Fuego Lento had an important number of visits during the month, particularly in the Advertising Zone. We will continue to see you here. Greetings!
We usually ignore our areas of greatest opportunity, so it should come as no surprise to discover them on radio. Here are some of the best pieces from last year’s Cannes, so the spaces are in sight and sound. However, it should [...]
. The race for the first lion for Central America is open, and in 2008 the question could be answered: Who hunted the first lion? What agency achieved the first? Who starts the harvest? Gold, silver or bronze? Does the color of [...]
There is much to learn from the elegance and class with which the world’s most famous actors applaud each other. With great dignity and solid attitude, the cameras focus on the winner, not without glancing at those who were competing for that [...]
TRIBU / Saatchi Saatchi won a gold, two silvers and a bronze in the Caribbean, to start 2008 very well in their legitimate quest to be creative winners at festivals as well. For many years we have won as a company and [...]
And Ogilvy Costa Rica the most awarded agency. Brutal! That’s how LatinSpots reads today about the results in the Caribbean 2008, so we’ve started the year off on the right foot and in the right direction, and we’ll have plenty of reason [...]
