. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
In Costa Rica we opened the association of advertising agencies to all commercial communication companies, we changed the original guild model and we have launched a new name. The transformation of ASCAP, more than 50 years old, has responded with success to [...]
We take Halloween and turn it into a tradition. The costume party starts in the morning and goes into the evening. We enjoy the day and thus confirm Zanders rule #6: we don’t take ourselves too seriously. Tribu DDB and Bosz Digital [...]
“If I have seen further, it was because I did it on the shoulders of giants” said Newton when he spoke about teamwork. At another point in history, Edison said that “A genius is 1% inspiration and 99% perspiration”. Ray Kroc, the [...]
The first surprise of the night was for radio. The second was for Tribu. The third surprise was for Videocentro. The lottery played and this time it was our turn. It was a night for our tribe of talents, as if to [...]
All in the light and no surprises. The work by Tribu DDB continues to show consistency in the creative product. To prove it, here are the pieces for this furniture beautifully finished with Madetec. They are in Pregonero even though they didn’t [...]
The unexpected sponge meteorite is about to disappear to the dinos on the wall painted by washable Protecto. And perhaps, also about to surprise with new accolades for Tribu DDB. Simple and elegant, idea and execution perfectly aligned with the benefit of [...]
Some time ago in Hong Kong we went to see a David Copperfield show, never imagining that we would be randomly chosen to be part of a group of 13 people who were teleported from the stage to the back of the [...]
Reebok has an on-air campaign that I love, because it simply recommends running at a pace where you can have a conversation. It connects Speed of Chat with their brand, brings running closer to people who don’t run, is elegantly sarcastic about [...]
For your information, in the month of June we surpassed 72 thousand hits on the blog.
For any time of the week, and in particular, for a Sunday like today when a month begins, here I am: Jesús Adrián Romero interprets a song with ideas in the heart, in the spirit, in the soul. May you have the [...]
