All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
It has been an event for the country, a publicity moment and a social phenomenon. The launch in the media for Movistar and Claro has generated countless comments and opinions. For, against or the opposite, Ticos are suddenly at the gates of [...]
With presentations two Sundays a month, tomorrow at the Openhouse: “Bulevar de los Sueños Rotos”, at 10:55 AM in Escazú, at the Meridiano Auditorium in the HSBC Building, next to Plaza Roble / Multiplaza. It’s simple. Some of our dreams come to [...]
Today I woke up with the Ode to the Brave, by Juan Carlos Ortiz, a friend worth three. Here I leave it for you to enjoy. Ode to the Brave The sages of India said that in life there are always three [...]
One of the brands that we have served in Tribu DDB for more years is Credomatic. For more than 15 years we have shared life, just as Movistar is now proposing. We have done a thousand projects, initiatives and achievements. From the [...]
Welcome Movistar! Last week the billboards came out and today television. Movistar has come to applaud the country they come to with a sincere and affectionate message to all Ticos and Ticas. It is very true: while many other countries elected an [...]
A couple of days ago I discovered Klout, thanks to the reference made by Rogelio Umaña, Interactive Creative Director at Tribu DDB, known worldwide as @gorileo. No more and no less than a digital influence meter, that’s Klout. The variables it crosses [...]
In October 2019 I listened to a chat led by an influential professor at the IE Madrid Business School – Dr Teresa Martin Retortillo. Her talk posed a powerful idea: purposeful transformation. I was listening to it alongside members of the G50, [...]
I’m writing this as I listen to Don’t Call by Desire – it’s on a Spotify playlist made by my dear friend Charlie Ranalli called Retro 80s. There’s a bottle of Glenlivet and a Cuban cigar by my side, and I’m looking [...]
A short line in between words is known as a ‘hyphen’ in English, while in Spanish it’s referred to as a ‘guion’. It comes in varying lengths, including -, –, — and a few more, as I understand it. In the language [...]
Alejandro Egea, CEO on Demand, successful entrepreneur, great friend and energetic young man, invited me to a conversation at Halo Legacy. The talk takes more than an hour. For now I do not extend in presenting it, for longanimity, for creativity, for [...]
I’m 63 years old and alive and kicking. I’m in awe and thrilled to bits, currently trying to carry on with my life in the midst of the new normal. Due to the covid-19 pandemic, I’ve been staying at home most of [...]
At that time, San José was home to a living, breathing example of a dream come true. Two inspired youngsters, Jorge Jiménez and Giselle Zamora, ventured off to Italy 43 years ago where they blazed a trail, had a son named Esteban, [...]
