All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Bill Bernbach, the greatest creative among the greats of the 20th century, left a gigantic legacy. At the same time that Burnett and Ogilvy were writing their history, Bernbach’s B at DDB made a profoundly influential contribution to advertising and to this [...]
Bill Bernbach was the most influential advertiser of the 20th Century, and today our agency carries his letter in the B of Tribu DDB, for which we feel honored, grateful and challenged. In the celebration of his first centenary, all over the [...]
After its take-off in the last 16 months, Bosz Digital has reached a perfect speed and elevation to continue moving forward in ideal conditions. Today with over 220 geeks at full plasma engine, up from 12 people in January 2010, Bosz is [...]
With 9 for Tribu DDB Costa Rica and 4 for Guatemala, our Central American network celebrated a great night at the Antigua Festival. With the addition of Gold and Grand Jade for DDB Colombia, the big winner was DDB Latina. On a [...]
A while ago I posted this tweet: “A united industry like Ugap and the #festivalantigua reflects that all the players in the market are smart and visionary people”. In other words, Costa Rican advertisers: let’s learn from the Chapines. The great Antigua [...]
For years I had heard that there was a nude beach in Miami, although I always thought it was more of a myth than a reality. I never knew where it was, nor did I have any interest in discovering it, until [...]
For those things in life, I have visited “the city of sin” more than I would have proposed. I ran a marathon there a few years ago, I’ve spent a couple of yearends there, and on last week’s unexpected visit, we went [...]
In Forum2 there is a sensational tribe of geeks, full of life, energy, youth, talent and commitment. It is a collection of professionals so advanced and on the cutting edge of technology, that it is as exciting to watch them as when [...]
I have no idea who Marciano Durán is, except that he is a runner, he writes and shares with his video a reality that all of us crazy runners live. Until Uruguay, thanks for your message that I now copy and paste [...]
At Jazz Café Escazú at 6:00 PM on Friday, February 11, we have a date with the second Ignite Costa Rica, as part of Global Ignite Week. Quick presentations of 5 minutes, supported by 1 slide changing automatically every 15 seconds. Do [...]
It has been a wonderful experience to revisit the Sistine Chapel, now at a distance from the keyboard, also in an exquisite 360º virtual composition of impeccable quality. The distant visit has been reinvented and the first button is the proof. In [...]
Today I got an email from Alberto Quiros, partner and DGC of jotabequ that says: “Hire an agency that wins awards in Costa Rica and the world”. Obviously I was interested, I clicked and stayed a long time with the new website [...]
