2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. . In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Maurice; a spiritual retreat […]
I met Carlos Suarez about 5 years ago in Cannes. Editor of Brands magazine in the Dominican Republic, he is an Argentinean with a Venezuelan soul and creative passion as if he were an advertiser. Controversial, provocative and incisive, Carlos came to [...]
In Incae we would say in one word that is the answer to every opinion or solution: it depends! With the theory of relativity explained by Einstein for all other mortals, when you sit with a beautiful girl for two hours, it [...]
FILM, FILM CRAFT AND TITANIUM AND INTEGRATED LIONS WINNERS ANNOUNCED UK WINS FIRST FILM CRAFT GRAND PRIX USA WINS FILM GRAND PRIX, INTEGRATED GRAND PRIX AND TITANIUM GRAND PRIX Cannes, 27 June 2010 – Yesterday, the final night of the Cannes Lions [...]
In a few hours the Film, Film Craft, Effectiveness, Integrated and Titanium awards will be over, as well as the awards for Production Company of the Year, Client of the Year, Network and Agency of the Year, both network and independent. And [...]
At the celebration of 100 years of his birth, David Ogilvy was remembered as saying that advertising is a force for good. He assured that it was about much more than sales and proposed to make a better world with it. In [...]
In these days of intense global creative competition on the Cannes Lions stage, it is impressive to know the level that is achieved in the world. For this reason, when we see the Lions winners in press, it is revealing to know [...]
All our decisions are essentially emotional, and for this reason, it is no coincidence that a handshake has been for years a property of Importadora Monge in Costa Rica, because trust has always been exalted with its concept “I have faith”, [...]
One of the winningest teams in the history of sport is called the All Blacks, they play rugby and they are from New Zealand. They inspire many publications, books, commercials and more, as their Haka and their record makes them unique in [...]
To connect emotionally, there is nothing better than a great story masterfully told, as HBO does with its films and programming, to the point of being able to exalt in its commercials that it is not television but stories. In this week’s [...]
It is noteworthy that in this commercial aimed at the large American market, the casting is definitely Latino. Also, the musical way with which it tries to connect emotionally and a simple story told in a pleasant way, focused on connecting with [...]
In the month of June, A Fuego Lento reached 261,514 page views.
The largest advertiser in the world, Procter Gamble, decided to bet on creativity in advertising for their brands and became one of the most awarded companies in major advertising festivals. They decided to emotionally connect their brands with the people who prefer [...]
