All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Any professional working with a consumer brand should go to Cannes Lions. The reasons are more than a hundred, but here I copy and paste 10 excellent arguments for an advertiser client to decide to go. Tue 5 Apr 2011 10 reasons [...]
If it were not for La Nación, the past Volcán Festival would have gone completely unnoticed in the mass media. Neither Teletica Canal 7, nor Repretel, I never see it, nor Summa or Monumental, nor La República or La Extra have even [...]
Last night we repeated Agency of the Year for the third consecutive Volcano, after the closest game played on these courts for as long as I can remember. And here, let the twitters tell it! So skip to the last line and [...]
Here for the blog, all the finalists of Tribu en el Volcán 2011. Without much more introduction, listen, watch, enjoy and share them.
I long for a cave or a monastery, without wifi or 3G. I am provoked by the mountains in the Himalayas without signal and the villages outside the cyber cafe. Few places in the world are left like the shower, without screens, [...]
After several years of Cannes, Ojos, Fiaps, Clios and so much more in the world of advertising awards, SXSW Interactive has turned out to be a surprise of unimaginable proportions. More than 30,000 people attend Austin, and among them in 2011: Paula [...]
“The only thing in our power that no one else has is yourself,” Neil Gaiman insisted at the 2012 graduation at the University of the Arts in Philadelphia. “Your voice, your mind, your story, your vision,” he went on to say after [...]
Today I walked into a meeting at Comunicación Corporativa / Ketchum and found 5 Volcanes at the reception desk. That’s right, not one, not two, not three but five awards collected at last Saturday’s Volcano Festival. This is the case that even [...]
At about 15 minutes before midnight, we celebrated in Tribu the 4th consecutive Volcano for Agency of the Year. After a demanding and not at all complacent awarding, this year’s jury distributed prizes among several companies, although once again we scored enough [...]
We all want success and fame. We want to be admired, respected and even applauded. Right? On a Volcano, in Cannes, Hollywood or in a public square, on stage or at home. Yet, when someone asks: Who has achieved real success, few [...]
Since Volcano hasn’t happened yet, I don’t have much new to tell you. What I can think is that it will be the prelude to a pitched battle next year for several reasons. If we consider this week’s competition, we could expect [...]
“Start at the end and work your way back to the beginning” is Andrew Stanton’s summary of storytelling. With English subtitles, I think you will want to apply his ideas every time you are going to speak in public, give a presentation, [...]
