. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
What we lived through was not a crisis, but a “button-down”. The world went through a reset of economies and finances that completely affected consumption. We were living in the upgrade era and we halfway returned to the replacement era. Everything changed. [...]
Or at least, that is my aspiration. From dust we came and to dust we shall return, although perhaps a little improved in fertilizer quality. Personally, I prefer to be cremated rather than buried, and rather than live confined to a cup [...]
I have no idea! (…not yet.) However, those who know how to do it have shared their ideas and secrets in videos posted by the Cannes Lions festival on Youtube. Watch the video of Fernando Vega from JWT. Interesting? Undoubtedly. Over here [...]
I have been writing A Fuego Lento for several years. In times of greater intensity on the keys, as expected, the visits rise and the connection with readers is strengthened. At the same time, when I let go of the keyboard and [...]
This is a conversation we will never forget. But for that, you have to get to know her. 😉 On her way to the top of Everest, this brave tica named Gineth Soto stopped by Tribu DDB to talk and share. Thanks [...]
I would not like to compete with Tribu. It is an agency that is too strong, dynamic, cheerful, full of energy, ideas and achievements. That must be why so many agencies have given up. Charita! It would be much more interesting with [...]
I met Carlos Suarez about 5 years ago in Cannes. Editor of Brands magazine in the Dominican Republic, he is an Argentinean with a Venezuelan soul and creative passion as if he were an advertiser. Controversial, provocative and incisive, Carlos came to [...]
In Incae we would say in one word that is the answer to every opinion or solution: it depends! With the theory of relativity explained by Einstein for all other mortals, when you sit with a beautiful girl for two hours, it [...]
FILM, FILM CRAFT AND TITANIUM AND INTEGRATED LIONS WINNERS ANNOUNCED UK WINS FIRST FILM CRAFT GRAND PRIX USA WINS FILM GRAND PRIX, INTEGRATED GRAND PRIX AND TITANIUM GRAND PRIX Cannes, 27 June 2010 – Yesterday, the final night of the Cannes Lions [...]
In a few hours the Film, Film Craft, Effectiveness, Integrated and Titanium awards will be over, as well as the awards for Production Company of the Year, Client of the Year, Network and Agency of the Year, both network and independent. And [...]
At the celebration of 100 years of his birth, David Ogilvy was remembered as saying that advertising is a force for good. He assured that it was about much more than sales and proposed to make a better world with it. In [...]
In these days of intense global creative competition on the Cannes Lions stage, it is impressive to know the level that is achieved in the world. For this reason, when we see the Lions winners in press, it is revealing to know [...]
