. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
Adlatina magazine has honored us by including us among the highlights of 2010 in Latin America, a tremendous award, an unexpected distinction and simply great recognition of the work, passion, talent and competence at Tribu DDB. Look what a detail of good [...]
This weekend, the new alma magazine, inserted in El Financiero, circulated in certain sectors, as an initiative of Tribu DDB to make known more than what is seen. The publication is primarily the work of Tribu, under the editorial creative direction of [...]
One of the most viral videos of the last few days is the iBand of North Point Community Church. Here you can enjoy it in all its originality and relevance, as I think it should be a place that aspires to make [...]
Today journalist Vanessa Loaiza shined in La Nación with an article that occupied space even on the front page of the newspaper. The headline reads“Mayor of San José offered tramway without technical support“. And then adds in the first line: “In the [...]
I have had my blog in total abandonment for days, not by my will but by the simple fact that I don’t have the time. Is it possible? For this, I plead guilty and so I propose you to take a few [...]
If Don Oscar and his government got a stadium from the Chinese, now it could be the turn of Doña Laura and her government to get one from Qatar. How does that sound? To tell the truth, I would prefer a million [...]
When a company’s advertising seeks to make the world a better place and tries to do so, it gives us hope for the future. BAC’s new campaign in the region exalts the values of people like you and me, the values that [...]
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By Maximiliano Denaro. From the editorial staff of Clarín.com. mdenaro@claringlobal.com.ar A group of German scientists studied that neuromarketing works and that our brain responds better to known brands than to unknown ones. Scientists from Ludwing-Maximilians University demonstrated, thanks to functional magnetic resonance [...]
If your agency makes fast, low-cost ads, especially as requested, I’m sorry to say that it is just another commodity . An undifferentiated, low value-added product is in the uncomfortable position of being easily substituted. In our case, by any free-lance or [...]
