All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
The Ojo de Iberoamérica awarded a brand new regional Gold to “Puppy” by Protecto, reaffirming what many of us thought: in the last Pregonero Darío Lanis, Alejandro Aguilera and Miguel Ángel Barahona excessively punished a winning piece, for sending a message to [...]
Little can be added to a week in which I enjoyed Tribu winning the first Grand Effie in Costa Rica on a Thursday, successfully organizing an Ignite on Saturday at Jazz Café Escazú and then seeing it win a gold on Monday, [...]
What a happy surprise! We entered a case in a category -Non-Profit- and won two Effies: 200% effectiveness. Unexpected! Also very happily received for “Osa en tu piel”, a campaign we built together, one step at a time, with the support, collaboration, [...]
After several years of efforts by ASCAP, the Costa Rican association of advertising agencies and commercial communication companies, the Effie has arrived in Costa Rica. Undoubtedly, it will be to celebrate creativity that delivers tangible, measurable and proven results. Here is a [...]
Most people don’t have a problem with God, but many have a problem with church or religion. Therefore, we want to share a dream, a vision: to create a relevant environment to connect with God and achieve a close relationship with Jesus. [...]
Go ahead and take a look, it’s well worth the extra click. My words? They’re not needed. This is the description on Youtube: This was originally a Versus advert aired in 2009 however after many requests to remove the bull riding and [...]
We live in an environment where the importance of something is often measured by the degree of urgency with which it has to be addressed. That’s why a visit to a Festival of the magnitude of the Ojo is like receiving one [...]
The piece that did not even approve the client is the big brother of the frauds, while the piece that advertises a client that does not even exist is the daddy of the frauds. Whether or not you agree with these unimportant [...]
