All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
When I was able to admire it with my own eyes a year ago, I never imagined the connection I would make with that mountain for the rest of my life. I was on Kalapatar, a peak at 5,550 meters elevation, at [...]
Among those of us who run marathons, as among those who share any affinity, anecdotes jump out one after another. So it was last night between DSQ runners and our wives. Everyone tells their story, their moment, their excuse or reason, between [...]
In Santa Ana today it was raining like a good storm day, what a relief! My Asics will remain without running today and the 40 minutes of scheduled training, will remain in the limbo of the pending. The anxiety grows and although [...]
The organizers of the Cannes Lions have had several years of discussion, even with all its representatives, and they have finally decided: the Lion for Creative Effectiveness will be launched in 2011. Although for years Cannes has been awarding ideas with results, [...]
I have little to add to a topic that I sum up in two words: simple and elegant. So is the Mini or my Q5, so is the Mont Blanc or even more the iPad. In a few clicks I buy my [...]
Competitiveness starts with you. Improvement is one’s responsibility. Life is full of opportunities and taking advantage of them is one’s choice. Being better every day and turning every possibility into a contribution is, in essence, one’s choice. This is why, in the [...]
At about 7 p.m. I was about to pay the cab driver for his kind service of 23 reais, when he said a heartfelt “parabens Costa Rica”. I didn’t try to contain my joy for a moment and prodded the conversation to [...]
While in England people are asking for the withdrawal of the advertising that shows their national team disqualified in Brazil, in our country the World Cup fever turns the protagonists into perfect brand ambassadors. In cases as wonderfully outstanding as that of [...]
The Big Winner Let’s assume that you are part of the general public, a non-advertiser, announcer or work with some communications or digital media. In a leveled playing field of people occupied living their happy lives, is there anyone out there that [...]
We can’t not change the world. And advertisers believe we can make it better one message, one idea, one smile, one story, one campaign at a time. This is why the fine sense of humor with which a message of unity has [...]
Costa Rica will be playing in the fierce courts of the Grand Palais des Festivals in Cannes in what is considered the world of creativity. The best of the world will compete in the International Festival of Creativity and Costa Rican agencies [...]
The World Cup is an opportunity of such dimension that the word itself falls short to describe its implications and scope in soccer. Brands understand this and polish themselves with creativity, productions and budgets unimaginable in our countries. Let’s start with“The Game [...]
