All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Sure it’s not going to be a video with thousands of hits or go viral like Charlie bit me, but how we enjoy it at Bosz Digital! Geeks at heart in a project that became an incredibly happy reality. 😉
Some time ago I applauded at the top of my lungs at the musical “In the Heights”, because I was thrilled to see that wonderful combination of flavors, smells and sounds masterfully blended on a Broadway stage. The music is sensational and [...]
The Meaning of Being Rich I have my problems and you have yours. It’s true. However, I would bet you that your problems are mostly those of a rich person. Three years ago, I went for the first time to North Point [...]
My good friend Alejandro Odio sent me the link to this video and of course, in an instant I decided to publish it and amplify its message, as there are many who continue to ignore the reality in which we live today. [...]
“Zeitgeist” means “spirit of the times”, and Google reveals this spirit through the sum of millions of searches every day. This extraordinary company has developed a powerful battery of tools that allow you to explore global and regional trends, past and present, [...]
A little over two years ago I ran the half marathon in Brooklyn in 2:03:07, and last Sunday I returned to the distance in the Bronx to finish it in 2:03:50. I guess the years don’t pass in vain. No way. However, [...]
Today we finally received the signal we were waiting for: it’s official. Movistar, our new big client has chosen us to be their creative partner in Costa Rica for an unprecedented launch in the country. Although until just a few weeks ago… [...]
Last night the results of Young Lions were announced, the creative duos that will represent our country in Cannes in the categories of Cyber, Print and Film. They were chosen by a jury made up of 19 renowned colleagues and friends of [...]
It is with great joy that I share with you some happy news: Costa Rica’s participation in Cannes is the largest in our short and successful history at Cannes Lions. With 58 entries for the country, the participating agencies will try to [...]
In this third entry regarding our advertising industry in Costa Rica, I bring to your screen a first and very simple proposal: let’s celebrate all the differences and since it is better to do it in a single forum, let’s coincide in [...]
At Incae I was taught a definition of strategy that I love. Strategy is about choices, about sacrificial decisions and about deliberately choosing to be different, as proposed by Michael Porter. Strategy is also about knowing clearly when to say no. Success [...]
In the twenty-something years of Tribu (formerly Consumer Publicidad), we didn’t always celebrate like we do now. We all know it and yet, we easily forget it. When we lost in a Pregonero or a Volcán, when we thought we were going [...]
