I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
I have always been impressed by these huge birds with their long limbs and dense plumage, with that erect and pale neck that characterizes them, their friendly face and fast pace. If I had to describe them to a Martian, I would [...]
And energy! We went to introduce them to influence, contagion, the shoal effect, the six degrees and social creativity, and they rewarded us with joy, passion, dancing and a connection for life. I am impressed by the energy and focus of the [...]
Change of subject. Half-heartedly. One of the powerful ideas I heard years ago is simple. If you want to live inspired to do your best, read inspirational books, attend inspirational events, surround yourself with inspirational people, watch inspirational movies, live in everything [...]
At the 2010 Antigua Festival, few agencies from the region received awards and this indicates that we are still far from the competitive level that could lead us to be legitimate winners on the world stage. With few exceptions, the Festival was [...]
At the last Antigua Festival in Guatemala, Ogilvy Costa Rica was being awarded for its Jades for Scrabble campaign, when someone started shouting: “It’s done, it’s done! I immediately turned to the area from where the shouts were coming from, and I [...]
I have the impression that the last festival in Antigua is very good and has much room for improvement. The balance is positive, although we would be doing a disservice to UGAP if those of us who attend do not provide comments [...]
Just a simple preview: in 2010 the first Effie will be held in the country, represented and organized by ASCAP. We do not have definite dates yet, but we anticipate that it will be in the third quarter of the year. So [...]
The word is out and I confirm it: the Volcano is moving to February. The Board of Directors of Ascap, the Costa Rican Association of Advertising Agencies, decided in the last session to migrate the Volcano to the beautiful days of February [...]
And it is now on YouTube, complete and free for everyone. Yann Arthus-Bertrand has done it again and now in a dimension typical of his global style and his content sensitive to the world we live in. Don’t miss the one hour [...]
For more than a decade, Soy Palacio has been a consistently powerful campaign, reflecting intimate emotions and deep understanding of women. Terán TBWA has done it consistently and proves that for retail there are no formulas, only brave ones, and for this [...]
Life is a journey and not just a trip. In this message from Louis Vuitton, the essence of a legendary brand is protected and strengthened with a message that touches intimate fibers and touches deep down. Countless journeys. Countless emotions. More than [...]
In recent months we went from Johnny Araya as absolute favorite in any bet, to a resounding victory in the Liberationist convention of Laura Chinchilla, for reasons that can only be added to the pot with speculations, hypotheses, estimates, theories and opinions. [...]
