All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
One no longer knows if there is a line between creatives and inventors, between iconoclasts and innovators, or between advertising and what today should have a new name. What is certain is that now online meets offline with above the line and [...]
There are days when everything looks dark and depressing, even though everything around you is bright, inspiring and exciting. We often allow feelings to randomly capture us, without discovering the incalculable power in us to choose them. I’ve heard this phrase: “Pain [...]
This week the Cannes Lions festival awarded the founder of Facebook as Media Person of the Year. They fell short: it should have been Media Person of the Century. At only 26 years of age, today he is the founder of a [...]
After Tuesday night, when Cannes held its open-air party on the beach in front of the Carlton, yesterday I woke up with a severe sore throat that warned me of the inevitable: a cold is coming. I spent Wednesday well affected and [...]
Let’s look at it this way. In a year in which we repeated agency of the year in the Volcano, with lava, fire, ashes and fumaroles included, to then sail the Caribbean alone in a speedboat and bring us more statuettes than [...]
This year Cannes is not over yet and it is already impossible for me not to think about the next one. After five festivals, it is becoming clearer to me every day the cyclicality, the turn of life, the 365 days, the [...]
On Friday night of the Superschool Weekend at Uveritas, organized by ASCAP, a “round table” was held, masterfully conducted by Layla Poveda of Comunicación Corporativa Ketchum. Here are all the participations in video, Andrés Artavia from Garnier BBDO, Pancho Terán from Tribu, [...]
A few days ago I came across an advertisement that talks about envy, possibly from the entrails of the same feeling, which disturbed my spirit and made me think about this capital sin, and for this reason also, today I am typing [...]
In the “round table” of the Superschool, which were more like online chairs, we had three opinions about this campaign. Here is the video with the comments of Andrés Artavia, Manuel Travisany and Pancho Terán. Cheers!
Being in Cannes last year for the first time in my life, I received so much from the experience that I still don’t stop gaining from that experience of exposure to the most important advertising festival in the world. There is so [...]
The Caribbean is just a few days away. Costa Rica’s expectations, I guess, are still low. Most of the winning Guatemalan pieces, both from Leo and BBDO, are participating again in this festival, and I suppose, with good options. Likewise the Panamanian [...]
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