All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
This seeking a relationship with God is much simpler than it sounds, especially if we seek Him for a relationship rather than a religion. After all, Jesus’ invitation to Matthew was summed up in one word: “Follow me”. In the following [...]
NEWS –> Festival – Costa Rica Jotabequ Grey, the Church and Tribu DDB, the big winners of Volcán 2010 (01/03/10). In its first expanded edition, the Volcán festival recognized the best advertising creativity in Central America, Guatemala, Honduras, El Salvador, Nicaragua, Panama [...]
Today we could repeat in Tribu enough awards to be Agency of the Year in the Volcán Festival for the second consecutive year. We doubled in finalists to our closest competitor in this contest, jotabeqú, and a little more to Ogilvy, so [...]
Raising the creativity of advertising agencies and commercial communication companies requires a clear understanding of the forces that can improve our competitiveness, so hopefully some key players in the market who are visibly unaware of them will read these paragraphs. And I [...]
The competition has been heating up with the addition of categories and the presentation of all the candidates for Volcanoes. While Tribu DDB has achieved the absolute majority of the finalists, scoring more than any other agency to repeat the top Volcano, [...]
J.K. Rowling Speaks at Harvard Commencement from Harvard Magazine on Vimeo. JK Rowling penned the bestselling Harry Potter page-turners — a spellbinding, seven-installment fantasy of wizards, warlocks and decidedly British texture that brought her from rags to riches. Why you should listen [...]
As president of ASCAP, in 2007 I had the honor of announcing the Agency of the Year at the Horseshoe Salon. In that Volcano we decided that we would do so, and when it was my turn to do so, it was [...]
Bill Bernbach, the greatest creative among the greats of the 20th century, left a gigantic legacy. At the same time that Burnett and Ogilvy were writing their history, Bernbach’s B at DDB made a profoundly influential contribution to advertising and to this [...]
Bill Bernbach was the most influential advertiser of the 20th Century, and today our agency carries his letter in the B of Tribu DDB, for which we feel honored, grateful and challenged. In the celebration of his first centenary, all over the [...]
After its take-off in the last 16 months, Bosz Digital has reached a perfect speed and elevation to continue moving forward in ideal conditions. Today with over 220 geeks at full plasma engine, up from 12 people in January 2010, Bosz is [...]
With 9 for Tribu DDB Costa Rica and 4 for Guatemala, our Central American network celebrated a great night at the Antigua Festival. With the addition of Gold and Grand Jade for DDB Colombia, the big winner was DDB Latina. On a [...]
A while ago I posted this tweet: “A united industry like Ugap and the #festivalantigua reflects that all the players in the market are smart and visionary people”. In other words, Costa Rican advertisers: let’s learn from the Chapines. The great Antigua [...]
