All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Today I received the link to this video and it really touched me, even though I was raised as a child in the Methodist church. And as I firmly believe that Jesus is who He said He is, I also believe in [...]
Costa Rica’s ruling National Liberation Party presidential candidate Laura Chinchilla gives her victory speech after winning the general election in San José Costa Rica has always been a progressive beacon on Central America’s benighted street: the reliable democracy that makes a point [...]
At the end of 4 years as president of the association, I leave satisfied, grateful and excited, because together with all the associates and especially with my colleagues on the Board of Directors, we reinvented Ascap. Until very recently, the Costa Rican [...]
Shop Bridges the Gap Between the Hispanic and General Market, Extends Way Beyond Niche Category By Laurel Wentz Published: January 25, 2010 NEW YORK (AdAge.com) — Being Latino is increasingly about moving easily between different worlds, and Alma DDB is a perfect [...]
. After several weeks of conversations, we reached an agreement with el taier in Guatemala that has us all excited and on fire. At the end of the process, sharing at Bacchus in Santa Ana and the good taste of an excellent [...]
Often the enemy is in ourselves. And indeed, agencies that have decided to pull out or quit are sending a message: deterioration, lack of leadership, lack of direction, fear of losing, that they have nothing to compete with, lack of creative, internal [...]
When I started in this business there was a wonderful planning, ordering and direction tool called the Marketing Plan, in my perspective as an advertising agency, under the full responsibility of the client. It was not a calendar, nor was it a [...]
They sound good, they dare and differentiate themselves from the first moment, they enjoy their talent and enjoy what they do, they share ideas and values, they are not afraid to expose themselves and they show themselves as they are, although for [...]
Yesterday, in a month, the Cannes Festival will begin, and God willing, we will be there with Carlos and Paula to discover what this year’s main creative advertising event in the world will bring us. The week is intense day and night, [...]
In this video we present the report made by Habitat in Teletica, which presents the work of Diego Vargas, Pixelnouveau, in an exhibition made possible thanks to the sponsorship of the Kativo Group, friends of art, color and digital imagination. To Rafael [...]
Agencia Datsun has reiterated its commitment to promote young creatives in the country, with the 4th Nissan Creativity Contest. And the truth is, I think it’s sensational, because let’s be clear: they don’t need to do it, and yet, they promote it [...]
