All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
The Openhouse Project presents in Artecine Lindora: LOSING YOUR RELIGION, by Andy Stanley. Mondays, Feb. 15, 22, March 1, 8. 7:15 PM. Lindora, Costa Rica. And yes. Face it. Religion can get pretty strange pretty quickly. Mystical. Superstitious. Legalistic. Judgmental. Hypocritical. But [...]
All advertising agencies compete in the market, although only a few compete in local, regional or global creative festivals. And although it is not a rule, those that are confirmed as winners through creative competitions are generally more successful. Just as no [...]
Sometime in late 2008, Diego Garcia and I joked at Tribu thinking about the spectacular combination that would be achieved if it were possible to add Tribu to DDB. We entertained the idea for a moment and put it in the basket [...]
We started talking since April and finally today we are officially DDB. As a Christmas present and precisely on vacations, now DDB in Costa Rica will have five letters in front of us: Tribu. Encouraged by this new stage in our lives, [...]
“We’re about celebrating the good, not about denigrating the bad,” said Terry Savage at the last meeting of Cannes representatives in London. At the same time, he returned to the subject of scams to review Cannes’ new policy on this much-debated issue. [...]
Among all the possible explanations that connect color to our lives, however, experts seem to agree that at an early age the variety of preferences is greater. In a class of 5-year-olds, when asked what their favorite color is, the answers will [...]
A few days ago I was asked several questions about the future of advertising. I suppose that after more than 30 years in it, the journalist had a reasonably good basis for assuming that I would respond with arguments and insight from [...]
When it comes to musical talent, Costa Rica is an exciting scene of revelations. Its geography of just a few square kilometers, just a little over 51,000 square kilometers of land, bears no relation whatsoever to the quality and quantity of music [...]
The message in the colored spheres. In the registration of his candidacy for the National Liberation Party, Johnny Araya discreetly presented a message of inclusion, openness and renewal through a multicolored sphere, as a symbol of his determination to make a difference [...]
Tribu DDB is about to reach 17,000 fans, likes, adherents or whatever you want to call them. This figure seems high to me and the references in advertising agencies are all just a few clicks away. Whatever it implies or means, it [...]
Today began the pilgrimage of Bosz Digital to its new building, Tributo. With the support of a great team in red passion t-shirts, the people of Forum 1 packed up and started the move, full of emotion, illusions and commitment. For this [...]
I have little time to write in“A Fuego Lento“, for the simple reason of having spent months very distracted by one and a thousand topics, moments and life events that have captured my attention. For this reason, I will have to return [...]
