. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
In the transformation of Tribu into DDB, effective from January of next year next year, I have known since early May Juan Carlos Ortiz, president of DDB Latina. Ortiz, president of DDB Latina. In this interview in June in Cannes, there is [...]
A few weeks ago I had the opportunity for a one-on-one meeting with Kevin Roberts, global CEO of Saatchi Saatchi and creator of Lovemarks. It was 45 minutes of love and respect for the man who has most influenced my professional life, [...]
A few days ago I received an unexpected invitation: “We would like to invite you to be the blogger of the month in SoHo Magazine online “, said the text of the message written by Daniella Fernandez. Then she then detailed the [...]
Tribu and DDB have decided to join forces in Costa Rica to add strengths and build together the future of the company. This new partnership will begin in 2010 and promises an important evolution with more opportunities, both for clients and for [...]
Today I posted this quote on Twitter: “Gratitude takes three forms: a feeling in the heart, an expression in words, and a giving in return.” by John Wanamaker. Living in a permanent state of gratitude is an idea that is gaining more [...]
I remember when I heard about Lovemarks for the first time about 8 or 9 years ago, and between all the sense it made to me and the moment we were living, I suspected that this was a concept that would come [...]
My compadre and mega bati ultra super super super super talented Pana, made for Consumer the first designs. In fact, as a freelance, they were for Cofala’s line of antitussives. Ex-partner of McCann, when Consumer started we rented together a loft near [...]
When Kevin came to Tribu last July, if I am not mistaken, it broke a paradigm of many years, because it is assumed that our countries are not big enough, that our agencies are only affiliates, and that the agendas of global [...]
The 10 hottest years in recorded history have occurred in the last 15 years. CO2 levels are estimated to be the highest in at least 650,000 years. From El País, the following summary of the declaration in Paris regarding the climate crisis [...]
This is one of those ideas that managed to get on the air, boost the brand and achieve leadership in several markets in the region, thanks to the determination and guts of one person: Enrique Boccaletti, who as head of SmithKline Beecham [...]
DECLARATION AND MANIFESTO FOR A BLOG IN TUNE. In January, we received 11,815 hits. When my talented and dear friend, Massimo Martinotti of Mia Films, suggested me the idea of publishing a blog on the web, he convinced me in an instant [...]
