I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
I came across on our YouTube channel, TribuTV, this very simple video that we used when we were Consumer and then adapted when we called ourselves Tribu. I was struck by the words chosen years ago, because today they are in the [...]
Take a look at this video and let me know what you find unusual. It’s a look at North Point in Alpharetta, Georgia and a talk that has one simple difference: the speaker is on video. That’s right. The video church [...]
I am so amazed by the events of the last few days, that I am still stunned and with nothing to say. Here I leave it and in the midst of it all, amazed at the peace that comes from friendly, companionate [...]
I am second is a powerful concept backed by the rawest, strongest and most inspiring testimonials, summarized in a site you have to explore at https://www.iamsecond.com . Here is another of the messages that squeeze the heart and remind us of our [...]
This powerful series is directed to men and women who desire a personal connection with God, but who have genuine questions, doubts, doubts, doubts, doubts, doubts and personal connection with God, but who have genuine questions, doubts, and concerns. This 4-part series [...]
This is Tribu’s new campaign for BAC Ahorros and the popular La Roja debit card. With a fine sense of humor and a pleasant freshness for BAC San José, the campaign of short messages with sayings by the chinito will surely do [...]
I am not as stubborn as I appear to be. I am firm, because I have to be, but I constantly reflect on my actions, on the policies I am promoting and on the attitudes I am adopting. I have had the [...]
Procter Gamble is betting on advertising creativity as never before, and it is the same giant that used to accuseocus of squares, defenders of parity, masters of testimonials and demos. After Unilever, Procter sent more executives to Cannes than any other advertiser. [...]
When talking about emotional connections in the creation of Lovemarks with the support of advertising, commercials like the previous one of the Buenos Aires Zoo by Del Campo, are an example of how to do it masterfully. In a new experience for [...]
For we are the size of the things that make us angry. After all, the only thing in common between everything that angers us in life and each of us is precisely oneself. Even if it often seems that the [...]
