All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
While in England people are asking for the withdrawal of the advertising that shows their national team disqualified in Brazil, in our country the World Cup fever turns the protagonists into perfect brand ambassadors. In cases as wonderfully outstanding as that of [...]
The Big Winner Let’s assume that you are part of the general public, a non-advertiser, announcer or work with some communications or digital media. In a leveled playing field of people occupied living their happy lives, is there anyone out there that [...]
We can’t not change the world. And advertisers believe we can make it better one message, one idea, one smile, one story, one campaign at a time. This is why the fine sense of humor with which a message of unity has [...]
Costa Rica will be playing in the fierce courts of the Grand Palais des Festivals in Cannes in what is considered the world of creativity. The best of the world will compete in the International Festival of Creativity and Costa Rican agencies [...]
The World Cup is an opportunity of such dimension that the word itself falls short to describe its implications and scope in soccer. Brands understand this and polish themselves with creativity, productions and budgets unimaginable in our countries. Let’s start with“The Game [...]
The jails are full of people who thought they had found a shortcut. The courts keep seeing cases of every type, flavor, color and size related to those who thought they could cut a corner, jump a roadblock or circumvent a process. [...]
A few days ago I had the opportunity to see our 9 young people up close in Cannes, and I can’t express enough the emotion that living with them has left me, even if it was just for a few moments. Their [...]
We will be in Antigua for the next Creative Festival organized by Ugap, the Guatemalan Union of advertising agencies. We are going with the intention of enjoying Guatemala, which is a wonderful country, its jade jewel that is the incomparable Antigua, as [...]
A few years ago I started running. First it was a walk around the block to finish it out of breath, and then it was a gradual, slow and very measured increase. Before I had tried it in a hurry, and injuries [...]
In one of the most unexpected appearances in the history of Cannes, Yoko Ono displayed her enigmatic, legendary and captivating personality, moving in moments from the ridiculous to the sublime, from the unusual to the profound. At the end of her 45 [...]
Gold for Peru, Silver for Colombia and Bronze for Denmark. A great year for Latin America in the Young Lions Print Competition at the Cannes Lios Festival 2010.
Every Monday 7:15 PM. ArteCine Lindora. Free admission. Open invitation. Video Talks in English. Thought and designed for people who don’t like church. BALANCED: June 28, June 5, July 5, 12, 19, 26, and August 2, 2010. Can you be unbalanced financially [...]
