All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
It will be up to us to precisely identify all the factors that have contributed to the emergence of Costa Rican creativity, as we must protect and strengthen them while we continue to learn. In fact, only 18 months ago we were [...]
With sincere congratulations to DDB Costa Rica and its creative team, led by Manuel Travisany, I include the case with which they deservedly won a Golden Lion at Cannes. The results speak for themselves and for all their worth, from the first [...]
“The Best Job in the World” rompió récords en Cannes con tres Grand Prix en Media, Cyber y Direct, y la semana aún no termina. Así presentaron su inscripción en la cyber: To raise awareness of Queensland’s Islands of the Great Barrier [...]
There are people who have it very clear, as is the case of Rodolfo Borrell at Pagés BBDO in the Dominican Republic. So it is in this new case and golden lion for the Dominican Republic, which insists on passion and talent [...]
Of the ideas that have impressed me the most these days, this new Gold Lion for TBWA South Africa is one of those that remind us that it’s not a matter of budgets, production or unnecessary extremes when the idea itself is [...]
Would you blame yourself, is a perfect question for the headline of the print ad with which Maia and Jeniffer won Silver at the Young Lions press event in Cannes. Maturity and talent combined for our girls representatives in the Young Lions [...]
I had the opportunity to be in the three matches that the Sele lost in the World Cup in Germany. When we were eliminated in the last game against Poland, it was embarrassing to listen with astonishment to the Tico fans chanting [...]
I made a query on social networks in the form of a comment: “Is it in the national interest that Luis Guillermo Solís does wonderfully in his government. Or are there contrary opinions?” On Twitter it did not take long for the [...]
Every year in the third week of June, the world of creativity meets on the French Riviera, specifically at the Palais des Festivals located on the Croisette in Cannes, between the beach, the marina and countless hotels and restaurants. “I come to [...]
We Are the Sum of Our Choices While many people flirt with danger, others are wise and maintain their distance. Some fight to obtain their greatest ambitions, while others choose more conservative paths. We know people who dream and never stop, others [...]
In a few days we will celebrate Mother’s Day again, and as usual around the world, it also becomes a commercial opportunity. Gifts to mothers, celebrations, tributes and hugs also add to the creative challenge to make a difference. In advertising agencies [...]
A Historical Celebration What a wonderful celebration we are currently experiencing! What a great joy it is to applaud, honor, acknowledge, and embrace! Don’t forget: What you celebrate repeats itself. Costa Rica has put away the backstabbing and has moved on to [...]
