. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
There are people who have it very clear, as is the case of Rodolfo Borrell at Pagés BBDO in the Dominican Republic. So it is in this new case and golden lion for the Dominican Republic, which insists on passion and talent [...]
Of the ideas that have impressed me the most these days, this new Gold Lion for TBWA South Africa is one of those that remind us that it’s not a matter of budgets, production or unnecessary extremes when the idea itself is [...]
Would you blame yourself, is a perfect question for the headline of the print ad with which Maia and Jeniffer won Silver at the Young Lions press event in Cannes. Maturity and talent combined for our girls representatives in the Young Lions [...]
Don’t miss this campaign by JWT Argentina. I didn’t know it and like everyone at Debussy, I applauded it loudly for its fantastic creativity, fresh, happy and especially brave, because it’s not easy to guess how they managed to sell this idea [...]
With 40% fewer delegates this year, as well as 20% fewer entries, the world’s most important advertising festival did not emerge unscathed from the current global crisis. There is a different atmosphere and in general, I could say, more awareness, more contact [...]
With Gold, Silver and Bronze for DDB in the first two and JWT in the third, Costa Rica accumulated a total of seven Lions in just one year between the 2008 and 2009 Cannes festivals. During the conversations of the last hours [...]
I have more than 30 years in advertising. I started at 22 and not long ago I celebrated my 53rd birthday, ignited as an entrepreneur by several opportunities, and among others, by the idea of making Tribu DDB the most influential agency [...]
From our side there is only one: win. And since we win more if we all win, in Ascap it’s more than possible. It was said by Ray Kroc, founder of McDonald’s, when he said that none of us is as good [...]
Influence in 30 seconds, one that provokes a smile and proposes a positive attitude, one that builds and turns dreams into reality. From Tribu DDB and our client Importadora Monge to the society in which we live, because the real prize is [...]
I have always been impressed by these huge birds with their long limbs and dense plumage, with that erect and pale neck that characterizes them, their friendly face and fast pace. If I had to describe them to a Martian, I would [...]
And energy! We went to introduce them to influence, contagion, the shoal effect, the six degrees and social creativity, and they rewarded us with joy, passion, dancing and a connection for life. I am impressed by the energy and focus of the [...]
Change of subject. Half-heartedly. One of the powerful ideas I heard years ago is simple. If you want to live inspired to do your best, read inspirational books, attend inspirational events, surround yourself with inspirational people, watch inspirational movies, live in everything [...]
