All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
In a recent interview by The Economist, Bill Gates insists that technology has to work for poor people, and justifies the reasons to be optimistic about the future based on its advantages. His view of the current crisis, and his opinion on [...]
Even with the crisis deep in the minds of the most pessimistic, this data reflects much of the world we are still living in today. If there are those who really think that the recession implies a kind of time-out, perhaps it [...]
. When advertising is placed on the edge of the precipice of decisions, it is easy to choose to cut it. In this series of slides we find an attractive, interesting, timely and highly debatable presentation, as evidenced by the comments below. [...]
In Costa Rica we are just a few days away from starting the competition to hunt for the best and most daring young talents in the country to represent us and win at Cannes, both in Film and Print. In the meantime, [...]
Last weekend I got the YouTube link with the new case prepared by JWT Costa Rica, under the direction of Christian Caldwell and his team. Clearly, they are once again betting on a case to compete and win in Cannes, now [...]
A Tim Berners-Lee se le atribuye la creación de la internet, o la www, world wide web. Acá su visión de lo que sigue, donde los números y los datos podrán encontrar el marco de vida para una nueva forma de convivencia, [...]
…but what a client! I was sent this powerpoint file, whose messages originate from a campaign of a Christian church in Singapore that, if you have a couple of minutes, you shouldn’t miss it. Happy Sunday! Thanks Liz!
Last night we celebrated with Bob Isherwood his Clio in recognition of his professional life achievements, and we especially applauded when Bob thanked the recognition by saying that he hoped to be the first person to receive this award twice in his [...]
Our friends and admired creatives at Del Campo Nazca Saatchi Saatchi took over the summer in Argentina, surpassing Quilmes, traditionally the brand that takes over this season, with this advertising coup for CTI. As in the case of Nike’s “Suda el Jamón” [...]
We must migrate from “the cheapest” to“the best we can afford“. It’s as simple as that, although achieving it can be complex. I believe it is better one good one than five cheap ones, one quality one than twenty mediocre ones, one [...]
The numbers in Africa are horrifying, but even more so is their impact on human lives, their death and the miserable “quality of life” they suffer every day. While in Costa Rica we are approaching a life expectancy of around 80 years [...]
Today we are in black at Tribu, ready for an extraordinarily exciting day. Diego Vargas, a wonderfully talented digital creative presents his exhibition in our space, where imagination shows that it has no limits and in which we see a suggestive fusion [...]
