2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
With everyone’s permission…I was looking to see if this commercial was already on the blog but I didn’t get it…I apologize if it is out there…. In any case, I thought it was very appropriate to share it here for several reasons. [...]
I found this short story in a distant blog, without signature or author, and yet, with a message that you have to read in its entirety! Once upon a time there was a king who said to the wise men of the [...]
A few days ago Kevin Roberts, Global CEO of Saatchi Saatchi, published a note in his blog that I want to share with you, because indeed, we are passionate about chairs that in their design dare and contribute to the experience beyond [...]
The message in this video is incomplete. It is not only to keep advertising and continue to invest, but to do so in a creative, outstanding, engaging, winning way. The video, of course, is eloquent and powerful in reminding us that it’s [...]
Last night I received the sad news of the passing of Mirta de la Cuesta Díaz, friend, colleague, tireless publicist and exemplary girl. Just last Thursday night we presented her with the Volcán a la Vida, where we, the publicists, had
Keep it simple, Less is More, Simpler. Simplicity captivates and attracts in the midst of complexity. The author of Laws of Simplicity lays out his proposal and leads us to a powerful idea: we want more of what we enjoy. It is [...]
I laughed my ass off at this London Marathon commercial, because they couldn’t have represented better the condition we non-athletes end up in after running the 42.2 kilometers of this competition. I still remember that next day after the first one I [...]
We love the idea of thinking of Tribu as an America’s Cup racing yacht, sailing on the edge of Niagara Falls. It’s an idea that forces us to think of effective and committed teams, risk as the key and adventure as the [...]
We win more if we all win. Join Tribu. We are looking for talent to set sail in 2008: creatives, accountants, artfinalists/designers. Only passionate people in the crew, lots of experience a must. You must be fascinated by risk. Contact us.
When Godin speaks, you have to listen to him. His ideas and publications, among which Purple Cow stands out, always contribute and trigger others. It seems to me that investing 17 minutes in his presentation at Ted is a good idea. Go [...]
Download the doc included here, get many signatures and send it to the fax 213-3808 of Alejandro Trejos, father of one of the most recent victims of drunk driving in Costa Rica. This is what the text to sign says: We, the [...]
