All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
At the end of a careful selection process, Comunidad has chosen the two representatives for Costa Rica to the Young Marketers Competition at the next Cannes Lions International Festival of Creativity. The winners are Melissa Quirós from FIFCO and Geoconda Fernández from [...]
The Royal Academy Dictionary does not recognize the word serendipity. Fortunately today there is a free encyclopedia called Wikipedia where it is defined as follows: A serendipity is a fortunate and unexpected discovery or find that occurs when you are looking for [...]
Every year the creative world celebrates the best of the best. It does it with applause, with ovations and with joy, with competitive pressure and with amazement, fascination and tension. It happens in the third week of June and in the south [...]
I’m convinced that magic happens outside of comfort zones. That’s all. Or is there more to say? Maybe there is. For those who prefer a little more development, someone would have to recommend some expert, as I am not one of them. [...]
2014 will bring a new opportunity for the country’s young creatives, 28 years old or younger at the time of the next Cannes Lions Festival. Under the organization of Comunidad and the main sponsorship of La Nación, 3 duos will be able [...]
Costa Rica has become a conglomerate that brings together world-class talent. They are programmers who write code for the most important brands and companies on the planet, and they’re a load of work! For example, to insert the video I want to [...]
This is an award at Cannes that we all applaud, because it presents the false advertising evolution of feminine beauty and the reason why it is totally misrepresented. A thunderous applause for Dove and Ogilvy Canada. Standing ovation, with millions of hits [...]
With this Lion I immediately connected with Jay Gallegos and his entire team at Mesoamerica Energy, neighbors on the second floor of our building. To all who have made the wind a hero, cheers! Epuron commercial in Germany, which reiterates what Al [...]
Santo’s promotional campaign for Telecom Todos por un Pelo was applauded by everyone in the Palais, with a unanimous claim that a Gold was massively expected for this great idea, sensational production, fun and effective promotional way. Enjoy it. Great campaign. Comments: [...]
I have just been informed that the Italian duo has won the Young Creatives Film Competition medal, which closes a sensational experience for 20 couples from all over the world, among them, our creatives Carlos Jiménez and Paula Guevara. This is a [...]
