All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
After 10 years without winning a Pregonero, Tribu Saatchi Saatchi won two and a sum of cards with Honorable Mentions and Special Honorable Mentions that allowed us to leave the Herradura very satisfied and grateful. Personally, I already felt that the Pregonero [...]
Not at all! The next Pregonero is not just another one, as it comes at a crucial stage of Costa Rica’s advertising creativity. Let’s take a look at some factors. Never before has a Pregonero taken place in a country with four [...]
I heard that Volcán has once again broken records with more agencies and pieces registered for its November edition, including agencies from Costa Rica (the absolute majority), as well as the first participations of agencies from Honduras, Nicaragua and Panama. In the [...]
The creative advertising world is more than served with the existing festivals. With a revitalized Clio, a sustained Ojo and Fiap, a consolidated San Sebastian, the NY Festivals, London, Dubai, the Drum, etc., etc., etc., etc. and countless local or semi-regional festivals, [...]
Costa Rica has become a conglomerate that brings together world-class talent. They are programmers who write code for the most important brands and companies on the planet, and they’re a load of work! For example, to insert the video I want to [...]
This week Comunidad elected its new board of directors for the next two years. I wish them much success and the best results in these times that demand so much from us. For this reason, I celebrate the integration of talents that [...]
Advertising Age named him the most influential publicist of the twentieth century. Apple included him among the world personalities who inspired its “Think Different” campaign. The B in DDB stands for his last name. I write a few paragraphs about Bill Bernbach, [...]
Technology is the most powerful accelerator in advertising creativity. Brands around the world are proliferating and next June Cannes will have more cases that prove this to be true. The speed of change is only increasing and today it is reckless. Let’s [...]
The future begins today, as a phrase could rightly be described as trite. However, it reflects a powerful truth that I do not recommend ignoring (it can be very expensive!). That’s right, the future will be nothing more or less than the [...]
In the year in which Apple celebrates 30 years of having launched Macintosh to the world, a new Apple commercial has come to fill our spirits with poetry. This time it is with the text of an excerpt from the movie Dead [...]
