All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
On August 31, we will have the opportunity to join the 10 kilometer race, which will be run in 25 cities around the world and wherever you are. A gigantic idea from a brand that inspires to succeed… but not without breaking [...]
All our decisions are essentially emotional, and for this reason, it is no coincidence that a handshake has been for years a property of Importadora Monge in Costa Rica, because trust has always been exalted with its concept “I have faith”, [...]
One of the winningest teams in the history of sport is called the All Blacks, they play rugby and they are from New Zealand. They inspire many publications, books, commercials and more, as their Haka and their record makes them unique in [...]
To connect emotionally, there is nothing better than a great story masterfully told, as HBO does with its films and programming, to the point of being able to exalt in its commercials that it is not television but stories. In this week’s [...]
It is noteworthy that in this commercial aimed at the large American market, the casting is definitely Latino. Also, the musical way with which it tries to connect emotionally and a simple story told in a pleasant way, focused on connecting with [...]
In the month of June, A Fuego Lento reached 261,514 page views.
One fine day in prehistoric times, my mother came up with the wonderful idea of moving me to a bilingual school. Gud morning. While that maternal inspiration was crucial in my life, it happily also led to an early and brief encounter [...]
In attention and appreciation to the courtesy of the response published in the Costa Rica Esencial website, I allow myself to copy/paste it and leave it here for the consideration of the readers of“A fuego lento“. I have allowed myself to add [...]
The remarkable and competent government authorities have reported that the new country brand, Esencial Costa Rica, was achieved with a process that began in 2008 and whose cost amounted to $650,000 dollars. Therefore, the first thing I must say is that by [...]
The creative advertising world applauded “ The Most Popular Song” at Cannes 2012, awarding it Lions and a Grand Prix. Because a simple idea can be powerful enough to influence a country, make a difference and contribute to making it a better [...]
A few days ago I published a note that claims that creativity that wins at festivals is 7 times more effective, according to the Gunn Report. That is to say, advertising creative awards, such as Cannes, Ojo, Volcán or Pregonero, nowadays have [...]
First of all, I remind you of Zanders’ rule #6: don’t take yourself too seriously. Then, the question always jumps to a simple “and what are the first 5 rules?”. The answer then is to be expected: they don’t exist and it [...]
