2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
After Antigua and El Ojo, to cite the two scenarios on the way to the regional competition in which we measure ourselves from Costa Rica, the Volcano next November will once again be the national advertising contest, which will naturally bring new [...]
And this famous Nike and Michael Jordan commercial is an unmistakable reminder of that. In fact, at Tribu we are convinced that, in a healthy relationship with our clients, we need ample room for failure. When the client celebrates that they approve [...]
On August 31, we will have the opportunity to join the 10 kilometer race, which will be run in 25 cities around the world and wherever you are. A gigantic idea from a brand that inspires to succeed… but not without breaking [...]
All our decisions are essentially emotional, and for this reason, it is no coincidence that a handshake has been for years a property of Importadora Monge in Costa Rica, because trust has always been exalted with its concept “I have faith”, [...]
Sent from my iPad Begin forwarded message: A big hello from everyone at Agency Rush. If you haven’t melted in the heat of this beautiful summer we’re having, you might like to hear about the recent goings on of our artists. A [...]
I have more than 30 years in advertising. I started at 22 and not long ago I celebrated my 53rd birthday, ignited as an entrepreneur by several opportunities, and among others, by the idea of making Tribu DDB the most influential agency [...]
From our side there is only one: win. And since we win more if we all win, in Ascap it’s more than possible. It was said by Ray Kroc, founder of McDonald’s, when he said that none of us is as good [...]
Influence in 30 seconds, one that provokes a smile and proposes a positive attitude, one that builds and turns dreams into reality. From Tribu DDB and our client Importadora Monge to the society in which we live, because the real prize is [...]
I have always been impressed by these huge birds with their long limbs and dense plumage, with that erect and pale neck that characterizes them, their friendly face and fast pace. If I had to describe them to a Martian, I would [...]
And energy! We went to introduce them to influence, contagion, the shoal effect, the six degrees and social creativity, and they rewarded us with joy, passion, dancing and a connection for life. I am impressed by the energy and focus of the [...]
